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Brand Storytelling in the Age of Influencer Marketing
In an age where we never stop being bombarded with endless messages, it’s become difficult for many brands to cut through the noise and stand out. One method being employed by brands is influencer marketing. Influencers are people who grow massive followings on social media due to their ability to tell stories that relate to people and yield social-proof. At our lunchtime event, Brand Storytelling in the Age of Influencer Marketing, Katherine Chalhoub, Head of Creative + Social at Web Profits will explore: What is Influencer Marketing? What makes an Influencer? Leveraging Influencer Marketing Finding the ‘right fit’ for your brand strategy An overview Influencer Marketing checklist you should have Presenters Katherine Chalhoub Head of Creative + Social at Web Profits Katherine Chalhoub is the Head of Creative + Social at Web Profits and has a keen passion for innovation and creative marketing. Her work involves ideating and executing strategies that leverage relevant digital platforms in unique and progressive ways. As a lateral thinker, Katherine brings concepts and ideas to life via blended digital campaigns. Embracing the latest trends in design, video and digital marketing, she leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories.

Academy Xi

48 Druitt St · Sydney

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