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Building traction for your startup or business idea is about creating a roadmap that allows you to exponentially grow whilst validating your product or business model.
Many startups or businesses fail to establish or maintain traction because of a lack of control — whether it be operational or time management, people or profits.
According to the book Traction, by Gabriel Weinberg and Justin Mares, there are 19 channels in which startups and large organisations can use to test and validate their business ideas and products.
With a plethora of channels to choose from, which ones should you be using, and which ones are the most effective?
At our panel event Building Traction: Unlocking your Maximum Growth Potential, our expert Growth Marketing panelists will explore the best channels and metrics that can help you achieve your purpose – and in turn get traction and grow your business.
Principal Consultant, Search + Content Marketing
After stumbling into digital marketing through a whim internship application in 2013, Jacqueline discovered a passion for creating engaging and effective growth campaigns. As Principal Consultant in the Search + Content Marketing team and a Growth Lead at Web Profits, there’s nothing Jacqueline loves more than creating data-driven results and using investigative tools to develop a client’s strategy.
Growth at Airtasker and Founder at CodeCreate.
I’m Vincent Wei, product, growth, data enthusiast. Currently Growth @ Airtasker. Founder @ CodeCreate.
I’m an ex-software/data engineer turns entrepreneur. Love to experiment with bold, interesting ideas.
Many people view growth as a function of marketing. However, for people in growth, we think of it as a mindset. I would even take it one step further and argue that it’s a way of life – a way of systematically achieve success and compounded results in a chaotic, and uncertain world.
This is a collection of my mistakes, failures and, learnings from the startup life. The opinions I have at 25 are limited to my personal biases and will eventually be wrong.
Head of Growth at GlamCorner
Albert is a growth marketer who has worked at 7 startups in digital and growth marketing across Vietnam, Singapore and Australia in the past 7 years. His specialties are SEO, SEM, SMM and analytics. He is an early team member in growth team at both GlamCorner and Airtasker.
Leveraging user behaviour, market insights, business intelligence and growth marketing framework, he has helped GlamCorner to grow monthly traffic, conversion and revenue by 10, 18 and 26 times respectively in less than 2 years.