What we're about
This is a Melbourne based group for people interested in content strategy in the manner of Kristina Halvorson et al.
What it's about: "Planning for the creation, delivery, and governance of useful, usable content". This group is for learning about content strategy and sharing experiences.
Typical activities: Initially we presented "Content Strategy 101 - an introduction to content strategy" based on Weave's experience and the techniques we've developed as well as those of our glorious leaders (see above). In 2018, we have encouraged our members to present their experiences and successes in bringing an understanding of content strategy to their organisations.