What we're about

This is a group for anyone interesting in learning about and applying the Jobs-To-Be-Done framework to innovation, product development, design and marketing.

We'll be exploring customer interview techniques, sharing practical tips on how to get started and learning about what Jobs To Be Done can do for our products.

If you're curious about what #JTBD is or just want to learn and share about it, this is the group for you!

Past Events

JTBD Innovation Trivia Night

M&C Saatchi Office

JTBD Unconference Evening

M&C Saatchi Office

JTBD Masterclass: Design with Greater Impact

Academy Xi

The Kano Model (and how it relates to JTBD)

Brainmates HQ

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