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Upcoming events (4)
Engage, delight and evoke customers as well as achieve greater reward and purpose from your business. Ensure every moment counts for impact. This network event is for anyone who would like to solve business challenges and create relevant digital products with Design Sprint 2.0 methodology as well as achieve greater clarity and purpose from your company. Two presenters are Avi Shenkin from EndUser and Graeme Hogan at 3 Years Out, both Avi and Graeme (service professionals) have inspirational insights to share for design thinking as well as transformational business plan awareness. Everyone is welcome, interact with people and exchange introductory information to develop quality relationships for your professional network. Location is GridAKL Tech Cafe Collective event space on corner Halsey and Pakenham Street West in Wynyard Quarter, Auckland. Event Format: 5:00pm Event Start and Network Interaction 5.55pm Kia Ora, Nau Mai and Haere Mai (Welcome and Introduction) 6:00pm Avi Shenkin (Digital Product Innovator): enduser.co.nz 6:30pm Graeme Hogan (Business Growth Practitioner): 3yearsout.com 7:00pm Network Interaction 8:00pm Event Finish GridAKL innovation precinct comprises three different properties within Wynyard Quarter; 101 Pakenham Street West (Cafe Collective), 139 Pakenham Street West (Mason Brothers) and 12 Madden Street (Generator Space): gridakl.com
Put your business into focus for maximum exposure, find out how indoor drone videos provide an incredible cinematic videography experience. This one hour midday presentation event is for anyone who would like to add another dimension to company photo and video galleries, which significantly differentiates your premises as well as location. Presenter is Andy Bruce from Elevated Media, Andy has fantastic insights to share for drone videography and still photography marketing from an unique angle indeed. Everyone is welcome, interact with people and exchange introductory information to develop quality relationships for your professional network. Event Format: 12:00pm Event Start and Network Interaction 12:15pm Kia Ora, Nau Mai and Haere Mai (Welcome and Introduction) 12:20pm Andy Bruce (Videographer): elevatedmedia.nz 12:45pm Audience Questions and Comments 1:00pm Event Finish and Return To Work Tech Cafe Collective onsite has food, good coffee and very quick service. GridAKL innovation precinct comprises three different properties within Wynyard Quarter; 101 Pakenham Street West (Cafe Collective), 139 Pakenham Street West (Mason Brothers) and 12 Madden Street (Generator Space): gridakl.com
GridAKL Cafe Collective Event Space (John Lysaght)
3D virtual reality tours now provide people with an insight then they get to know your location and product's uniqueness before they arrive. Be inquisitive, link your brand to prospective customers and clients sooner as well as up close with 3D virtual reality interaction. From any location and on any device, people are able to engage sooner with business locations now for an earlier introduction. Save your effort, reduce stress and cost to acquire new customers and clients with 3D virtual reality tours. Ensure your location is open for business to help people arrive at an even quicker purchase decision. Presenters are Jeanine and Dean Scholey from Virtual Pro (professional service), they will share how virtual reality tours support your business growth techniques and marketing methodology. Encourage people to act faster with 360 degree video, which immerses customers and clients within your property as well as allows them to navigate around areas themselves. Put people in the driver's seat and understand how an interior property scan is translatable into virtual reality experience, which is quality as well as edgy for any businesses, properties, spaces or events. Event Format 7:30am Event Start 8:00am Jeanine & Dean Scholey (Presenters): virtualpro.nz 8:30am Questions and Comments 9:00am Event Finish Cafe Collective has food, good coffee and very quick service. GridAKL precinct in Wynyard Quarter comprises three properties; 101 Pakenham Street West (John Lysaght Cafe Collective), 139 Pakenham Street West (Mason Brothers) and 12 Madden Street (Generator Space).
GridAKL Cafe Collective Space
Delivered by Anne Casey from Marketing Minds who has 20 years experience, which is for any business to grow and also new product awareness. In this practical four (4) week workshop series for two (2) hours per week, we guide you through how to complete an effective marketing trend, price and competitor analysis as well as to define your target market. With this information we then help you understand your brand position, unique sales points and key messages as well as how these are tailorable to your particular market audience. We cover multiple marketing channels including digital media, social media, public relations (PR) and any other specific mediums ideal for your business relative to your resources as well as capacity. Finally, we develop your succinct marketing plan for 12 months and this includes your marketing method to guide your effort as well as an external communication plan that you will be able to use to grow your sales revenue. This marketing workshop group format also ensures capability support from other people in business, which maintains an innovative and collegial atmosphere to thoroughly canvas your specific marketing requirement for maximum return on investment. Outcomes: • Reach your definitive audience through appropriate channels • Position or reposition your brand with unique sales points and key messages • Marketing plan for 12 months to deliver your overall business goals • Communication plan to guide what your message is, how often to communicate it and specific channels Workshop One; Saturday 18 May 2019, 10:30am – 12:30pm (2 hours) • Research, competitors, pricing, industry influences and messages • Target market defining; primary and secondary targets and segmenting according to functions. For example, decision makers and influencers • Define your goals, brand values, your strengths and weaknesses as well as your product features and benefits Complete research and target market evaluation after first workshop by yourself before second workshop (**crucial**). Workshop Two; Sunday 19 May 2019, 10:30am – 12:30pm (2 hours) • Based on findings; develop market positioning, your product unique selling points and overarching brand messages • This will align your offering to market opportunities • For target segments to identify customer journey, triggers and wants • Map and refine key messages to customer journey for various target audience segments Post workshop preparation is to complete your customer segment table and match it to key messages. Workshop Three; Saturday 25 May 2019, 10:30am – 12:30pm (2 hours) • Learn about channel; what they are good for, if they are suitable for your offering and target audience, how much effort is required and which channels to focus on base on your capabilities and resource • Direct selling • Digital including search engine optimisation (SEO), Google Ads • Public relations (PR) and media statements • Social media such as Facebook, Instagram, LinkedIn and WeChat • Digital billboard and advertisement • Any channels specifically relevant for your business and product Post workshop preparation is to complete your target audience table and match them to market channels. Consolidate channels and tweak messages to create efficiencies. Workshop Four; Sunday 26 May 2019, 10:30am – 12:30pm (2 hours) • Create precise 12 month marketing plan to achieve your goals • Create marketing method for your business reference point • Create communication plan to be used for regular marketing implementation (marketing calendar) For any initial questions and clarification, welcome to call[masked] or send message via Facebook as well as email: [masked]