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Silicon Valley Entrepreneurs - East Message Board › Marketing talk fm Entrepreneur Meetup 16 June

Marketing talk fm Entrepreneur Meetup 16 June

Group Organizer
San Jose, CA

Our speaker for Thurs 16 June was Bob Goedjen – a Counselor to Startups & Small Business at SCORE for the past 8 years.

What are the most important things to do:

  • Find & promote your “unique” Advantage – that your Competition doesn’t have.
  • Determine your Value Price Proposition, so you can earn the most $$ and Customers are not turned off by the price, because they see the “value” of your product.
  • Create a Marketing Plan to detail the strategy & tactics you will use to find Customers and they will find you.

First, do Market Research:

1. Talk to competitors to see how their product compares to yours

2. Talk to customers to find out what they like, dis-like about yours

3. Talk to suppliers and see what they think of your product. Is it hard/ easy to produce? What are the current Market Conditions, Trends?

4. use Data Bases MarketReasearch,com

Determining Pricing

  • Talk to friends, customers, advisors, marketers, etc, to see what they’re willing to pay, including setting quantity pricing
  • Establish Guarantee, Return & Contract polices.

Warning 1: Price defines Value. If you start too low, it’s hard to raise the perception & price.

Warning 2: Lowering Price is easier the raising. Never lower w/out stating reason.

Use these Marketing Tools:

  • “Word of Mouth” – which gets 80% of your business.

Business Card: put contact info on the front & info about your Product/ Services on the back. Pass out to everyone you meet

Brochure: have them with you at all times and pass them out to those that are serious.

  • Internet BLOGS & PR Articles to get the word out to potential users

Get Help everywhere you can.

  • Ask anyone who might help you – Advisors, Mentors, Peers at their stage of expertise.
  • Get Free Counseling from SCORE
  • Take Workshops at SCORE
  • Get Peter, 5 Start Services to help you write Executive Summary & prepare your Pitch.

Bob has 30 yrs in SemiCon. He’s worked at - from the giants to the startups. Most of the time he’s been in Sales & Marketing, so he knows how to find out what the Customer wants and figure out, how to give it to them. Contact­ or at (408) 453-6237. Contact

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