Landing Page Essentials and A/B Testing with Google Optimize

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Academy Xi

48 Druitt St · Sydney

Cómo encontrarnos

Next door to Crunch Fitness - right down near to the Western Distributor. We're on the ground floor.

Imagen del lugar del evento

Detalles

What makes a successful landing page and how do you test visitor engagement?

Wil takes you through the essential components of a great landing page and introduces you to A/B testing using Google Optimize.

If you are serious about engaging with your audience and getting good conversions, this is a talk you don't want to miss out on.

Speaker: Wil Brown
Speaker Bio:
Dad, WordPress Consultant, Developer, Conference Organiser, Speaker & Business Coach.
Follow Wil on Twitter @DeveloperWil
Web: https://zeropointdevelopment.com

Target Audience
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The talk this month is aimed at a business audience. Some code placement is required - mostly using Customizer Header/Footer scripts.

RSVP's
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Please give up your RSVP if you cannot attend so that somebody else can come along.

Agenda
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On the night...
6:00 pm - Arrive, network with others & eat pizza
6:30 pm - Welcome & presentations
7:45 pm - General questions - don't be afraid to ask anything - WordPress related of course :-P
8:00 pm - Finish & carry on conversations at a nearby pub - TBC

Venue Sponsor
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Academy Xi ( https://academyxi.com/) teaches short, practical and skill-specific courses for people who want to upskill or companies wanting to upgrade their capabilities in design, innovation and digital transformation. We’ve delivered a number of custom team training programs in HCD, Digital Transformation, Agile, Product Management, Virtual and Augmented Realities and, soon, Blockchain.

Pizza Sponsor
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WP Engine (https://wpengine.com.au/) are sponsoring pizza for the CBD meetups this year.

WP Engine is the world’s leading WordPress digital experience platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 70,000 companies across 130 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland, and Brisbane, Australia.

What to bring
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Yourself and lots of questions.

Important to know
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You will need to sign in to the building using an email address. Academy Xi will not pass your email address to any other external company. This is our event host's one condition in exchange for offering their event space to us for FREE.

Media from the events will be published to our social media channels upon presenter consent.

By attending you are giving us permission to include you in any photos or video recordings we make of the event and subsequent posting on social media sites.

Please review our Privacy Policy https://www.meetup.com/WordPress-Sydney/pages/21613559/Privacy_Policy/ and our Code of Conduct https://www.meetup.com/WordPress-Sydney/pages/20710042/Code_of_Conduct/

If you are completely new to WordPress then go here https://www.meetup.com/WordPress-Sydney/pages/21774721/WordPress_Beginner_Video_Tutorials/