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Workshop LinkedIn Inbound Marketing, Valencia

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How to create a stable flow of high-quality B2B leads

November 14th (Wednesday)
17.00 - 20.00
Valencia, AXA office

For whom:

B2B Marketers and Founders
Directors / TOP Managers
VPs - Growth StartUp

We will not only share with you a step by step process how to create a stable flow of inbound B2B leads but share with you all the caveats and pitfalls you'd avoid.


Step by step process you’ll be following to acquire and nurture high-quality B2B leads on Linkedin:

1. The most important rule you'd understand before starting the LinkedIn marketing.
2. How to define your target market segment.
3. Why you should forget about customer profile.
4. How to create a content plan for LinkedIn.
5. How to create Linkedin profile that will generate leads.
6. Setting a baseline of your social profile against your current followers.
7. 4 psychological factors to understand before posting on LinkedIn
8. How to write posts on LinkedIn that will make your target audience reaching you out.
9. How LinkedIn algorithm works.
10. Picking the right software to create and distribute your content.
11. How to build the right audience on LinkedIn.
12. Using LinkedIn Pods to increase your reach.
13. Proactive inbound lead generation approach to accelerate your sales pipeline.
14. The best way to give more traction to your content.


1. Andrei Zinkevich (Founder at Getleado)
2. Ricardo Ghekiere (Founder, Fast Forward)

Special guest:
Oscar Paz de la Fuente (Head of AXA Opensurance): "INSURTECH or how to make insurance sexy through innovation"

Organizer: WebPartner

Victoria Belyakova

Apply here: