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Visual Trumpery with Alberto Cairo

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131 Albright Way (Bldg. D) · Los Gatos, CA

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Kabuki Theatre, Building D

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We humans are visual creatures. Our brains can extract meaning from abstract symbols, such as words and numbers, but they are much faster and more efficient at processing elementary perceptual features, such as variations in heights, lengths, sizes, colors, etc. That's why data visualization works. Visualization consists on proportionally mapping numbers onto those perceptual features to enable discovery and understanding by unearthing the patterns and trends that large amounts of data often hide, which explains why it's being adopted by people from a huge variety of domains and disciplines.

Join Alberto Cairo as he explains the main principles of data visualization and how you can improve your visual literacy to improve how you read and make data visualization.

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