Content publishing has seen massive changes over the past decade. The medium has expanded from print to include web, tablet, mobile and video. Content has become niche including topic categories, localization and cultural influence. The authorities have shifted from a few top-tier editors-in-chief to individual influencers and social peers. Our panel of top experts in the field will discuss the following topics:
• CONTENT PRODUCING: How will content producers adjust to this rapid change?
• CONTENT CONSUMING: How do consumers find the information and format they want?
• PUBLISHING TECHNOLOGY: What tools and technologies have emerged to help?
• INTEGRATED MARKETING: How will brand marketers utilize the newly available content tools?
In this month's Fashion meetup we'll shine the spotlight on these trends and talk about the impact to our industry.
6-6:30 - networking, open bar on the terrace (weather permitting)
6:30-7:30 - speaker panel
7:30 and later - networking, open bar on the terrace
1. Simone S. Oliver - Online Fashion Editor, The New York Times
As the Online Fashion Editor at The New York Times, Simone Oliver edits, curates and contributes to the Style section online. She is responsible for all aspects of the section’s rapidly expanding multiplatform coverage, packaging and sharing, including the On the Runway blog, Sunday/Thursday Styles and fashion show seasons. During her almost nine years at The Times (six and half of which were spent on the Styles desk), she has been a driving and enterprising force, producing a range of original multimedia features, as well as turning Bill Cunningham's weekly print street style column into an audio feature. Simone is also the editor of The Collection, the New York Times fashion iPad app, and co-creator of Intersection: Where Culture Meets Style, a street style video series that captures many varied parts of New York City and the people who live here. Her reporting of fashion, beauty and social media news, trends and culture have appeared in the Styles and Travel sections of the Times, as well as Blackenterprise.com.
2. Melanie Schnuriger - GM, Fashion & Beauty Digital Media, Hearst Magazines
Melanie Schnuriger is responsible for the digital business of the fashion and beauty sites of Hearst Magazines. In this role, she manages the product strategy, editorial, revenue flow and audience development. Prior to Hearst, Melanie led product managment at Conde Nast Digital.
3. Matt Edelman - CEO, Glossi.com
Matt Edelman is the CEO of Glossi.com, a social self-publishing platform from ThisNext that enables anyone to create and share their own digital magazines across any device in minutes. The company also owns the profitable, pioneering social shopping websites ThisNext.com and Stylehive.com. Matt is both an accomplished operating executive and entrepreneur. Prior to Glossi.com Matt co-founded a niche social content site which he sold to Chicken Soup for the Soul Publishing in 2009. He also ran the Publishing and Business Development groups at a premier mobile games and applications publisher that saw 10x revenue growth in just two years. Earlier, Matt was the Vice President of Marvel Studios where he also was on the founding team of Marvel.com.
4. Jake Levine, General Manager, Digg
Jake has been fascinated with the internet for as long as he can remember. In college, his fascination evolved into a passion and it began to look more like a career than a hobby. Jake is currently general manager for Digg, formerly at News.me. He and his team are are fascinated by the social web and what it means for the present and future of content discovery and consumption. Prior to working on News.me and Digg, Jake was Entrepreneur in Residence at betaworks. Prior to that, Jake worked in Strategic Development at TheLadders.com, working on product strategy, business development, and investor relations. His first job out of school was in the Technology Investment Banking group at Morgan Stanley.
5. Moderator: Ted Nadeau, President & COO, Style Coalition
Ted Nadeau is responsible for the day-to-day operations and executing the growth strategy for Style Coalition. He spent the last decade managing fashion and lifestyle web properties for Condé Nast, Hachette Filipacchi Media and Hearst Magazines. He has a unique perspective on the evolution of content publishing and digital advertising especially within major magazine publishers.
Follow the conversation on Twitter at #fashion20.
Fashion 2.0 meetup is supported by LIM College, The Center for Graduate Studies & Continuing Education and ExchangeGuru.