The PR industry is forced to adopt new digital media strategies in the fast changing web landscape, where bloggers and independent online publishers rule. In addition to the challenge of identifying the right targets, tactics developed through years for magazines and traditional media, don't always apply within the online space.

This panel will bring together PR forces behind the fashion industry, both traditional and digital media focused, to share their lessons and provide the insight on the future shaping of the online PR industry and its relations with the online media.

In a true web 2.0 fashion, the discussion will be streamed live via (, allowing users participation.


Christine Perkett - Founder/CEO at PerkettPR (

Orli Sharaby - Social Marketing Strategist at 360i (, fashion blogger at PSFK (

Alyson Campbell - Partner Publicist at AMP3 Public Relations (
Alyson co-founded AMP3 PR out of a desire to give her clients what they were asking for: a boutique, tailored approach to PR with no B.S. to fit within their means. AMP3 is a boutique lifestyle agency with a niche in Arts & Entertainment-based launch PR. Prior to coming to AMP3 in 2004, Alyson worked as an account executive in both Corporate In-House outlets (Arista Records / SONY BMG), as well as at other boutique lifestyle agencies (focused on Music, Fashion & Nightlife). With a specific interest in Arts & Entertainment as they collide with Web 2.0 – Alyson has helped several start-ups, brands, and individuals to get off the ground, including: Brooklyn Royalty, Happy Valley Nightclub, “The Obama Girl,” Marcus Goldhaber, and, to name a few. She holds a Bachelors in Business Administration with a specialization in Marketing & Communications from Acadia University (Canada). Follow her on Twitter (@AlyAMP3), read her blog (, check out her website ( or email her via Alyson(AT)

Moderator: Yuli Ziv, co-founder & EIC at My It Things (

MIXX lounge will be hosting us exclusively, and offering happy hour special for drinks!


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