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Fashion 2.0 Message Board › Sense Of Fashion Pop-Up Shop In NYC Nov 11-14

Sense Of Fashion Pop-Up Shop In NYC Nov 11-14

A former member
Post #: 9
Sense Of Fashion Launches Pop-Up Shop in New York City

We The People Fashion Collective hosts the first online and in-store pop-up shop in New
York City for Sense Of Fashion, featuring handpicked rising stars from all over the world

New York City, November 5th, 2010Sense Of Fashion, a global marketplace
for indie fashion, has partnered with We The People Fashion Collective to launch
a three-day online and offline pop-up event celebrating globally emerging fashion

The event, a carefully curated shopping experience, is the brainchild of Sense Of
Fashion’s founder and Creative Director, Daria Shualy, and We The People
Fashion Collective founder, Vera Ng. Ng and Shualy hand selected the fashion
designers featured during the pop-up shop. The designers, AMYCLAIRE, Darios,
Mica Made, Liat Ginzburg, Dominic Louis and Inbal Gvili, were selected for their
unique take on current trends, marrying classic style with contemporary

“We saw this event as a natural evolution of both Sense of Fashion as a creative
community and We the People as a designer collective. We wanted to bring the
global emerging designers of Sense Of Fashion to brick and mortar while also
bringing New York fashion experience onto Sense Of Fashion,” said Daria
Shualy, creative director and founder of

The pop-up will kick off with a cocktail reception November 11th, 2010 from 6-
9pm at the We The People Store located at 156 Stanton St, New York, NY 10012
and continue November 12th, 13th, and 14th from 12pm-8pm each day. The event
will be available online at http://www.senseofash...­ and

About We The People Fashion Collective
We The People (http://www.wethepeopl...­) was founded by Vera Ng in
Spring 2010. A former project manager turned fashion incubator, Ng wanted to
give talented emerging designers a place to showcase their lines and build
awareness of their brands in New York City.

Ng’s goal is to create a collective not only via retail, but also through a
collaborative environment for designers to share resources and expertise. She
even allotted a back room area for designers to use for meetings and show room
space. The store carries a broad range of fashion apparel, including
womenswear and menswear, accessories, jewelry and more.

About Sense Of Fashion
Sense of Fashion is an online global marketplace for indie designers. It gives
designers and boutique owners worldwide a chance to reach customers well
beyond their studios and neighborhoods, and gives shoppers the chance to buy
unique items expressing their own taste. Sense of Fashion offers a fun, easy and
safe environment for shoppers and sellers to transact and interact.

To RSVP for the opening night celebration gala, please send confirmation to­.

For more information visit Sense Of Fashion.
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