--THIS EVENT TAKES PLACE BETWEEN 4:30PM-7:30PM CEST--
Decoded Fashion returns to Berlin for a special #FashionTechBerlin event during Fashion Week at the beautiful new Arena Glashaus (http://www.arena-berlin.de/portfolio/glashaus/) on the SEEK fairgrounds.
#FashionTechBerlin is Berlin Fashion Week's platform for all uprising ideas and business models that influence the way fashion is designed, produced, distributed, marketed and sold.
Social Media ROI: Getting it right in 2015
Presented by Parasol Island
Why does a small jewellery label that operates from a private living room have more followers on Instagram than a major national retailer? Why does one denim producer transport its brand values clearly while another fails to show the market what it stands for? Creating authentic and engaging content is a must, whilst many consumers now expect an access all areas approach to their most beloved brands. Join our panel as they discuss best (and cutting edge) practices for social ROI as a fashion brand.
Speakers to be announced
President and Co-Founder, Amber Venz
A way to monetize your Instagram and give followers immediate access to the items you're wearing or featuring in your photo.
Founder and Head of Product, Simon Staib
A new innovative web app, providing bloggers and publishers with useful tools to analyze, optimize and monetize their blog.
Founder, Judith Wiesinger
An innovative fashion recommendation engine for large e-tailers based on big data and artificial intelligence to suggests outfits (not just single articles) matching the shopper's style.
Regional Manager, Per Meurling
Helps online retailers to visually illustrate the size and fit of clothing. The comprehensive fitting solution is trusted by some of the most prestigious brands in the industry including ASOS, Acne Studios and Monsoon.
Our Berlin Meetup hosts will once again be Thomas Janson (http://www.leanberlin.de) and Marie-Theres Riegler (http://about.me/marietheres.riegler).
Thank you to our sponsors