- ABM: Account Targeting (15 min live virtual meetup)
Must Register via the Link for the Virtual Meetup: https://attendee.gotowebinar.com/register/397080225560281357 via @GoToWebinar Presenter: Sangram Vajre, is the co-founder and Chief Evangelist of Terminus, and host of the top 50 business podcast called #FlipMyFunnel Subscribe on iTunes: https://itunes.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2 Account-based marketing (ABM) is the B2B marketing strategy that seems to be everywhere these days. Since it first came on the scene, it’s caught on like wildfire, and helped many businesses transform their sales and marketing. But, simply following an ABM strategy isn’t going to drive revenue on its own. It might get the job done on a basic level, but it won’t help you knock your goals out of the park. Join us to learn about a true account-based approach through the T.E.A.M framework — Target. Engage. Activate. Measure. This live virtual 15 min. meetup will focus on the first pillar of T.E.A.M. - Target and is part of a series of 4 live webinars that will exam the T.E.A.M. framework.
- Conex - The Content Experience
Register Here: https://conex.uberflip.com/page/1381147/tour-atlanta Network and Connect with Over 50 Influencers in Your Region Conex: The Content Experience Tour is coming to a city near you—a movement to mobilize the most influential minds in B2B marketing from all across North America. It will be an exciting opportunity to connect with impactful players in digital, demand generation, content marketing and account-based marketing to focus on advancing the way we experience content. We’re rallying up the most-sought after practitioners and speakers, including a wicked good list of marketers you’d love to meet.
- September Meetup_Aligning Marketing & Sales Around the Way B2B Buyers Buy
Whether you're practicing ABM, traditional lead gen or a combination of both, understanding how your B2B buyers buy is critical to your success. So, we've invited Mike Rowan and Bret Rachlin of KPItarget (http://www.kpitarget.com/) to share client-tested techniques that allow marketing and sales to share a single view of the customer and follow a process designed around the way B2B buyers buy. All this with the goal of closing more business and accelerating revenue. There will be networking prior to the presentation and lunch will be provided.. About our presenters: Mike Rowan, President and CEO KPItarget Mike Rowan is a long-time entrepreneur and marketing executive. He has owned several companies and founded several startups in the past 20 years, so he brings a unique perspective to the table, not only from a marketing and interactive perspective, but speaking from the client side of the table as well. He also has a unique ability to get the right people on the bus when building a team, and has successfully accomplished this both for his own companies, as well as his clients’. Bret Rachlin, Chief Revenue Officer KPItarget Counseling technology companies on their marketing opportunities has been Bret’s career focus. From helping start-ups to large companies, such as IBM, Bret has launched products and services across multiple markets. For the past decade and a half, he has concentrated on the integration of marketing and sales, specifically helping technology companies overcome their marketing and sales obstacles to increase revenue. I look forward to seeing you there. If you have any questions, please reach out. Thanks, Pam
- CANCELLED - You have questions; we have answers and Chick-fil-A and cake.
Our August meetup will be a lunch event with a guest panel of marketing, sales and customer success folks ready to answer your questions (ABM-related or not) and help you succeed. We'll also be doing a little celebrating the second birthday of #FlipMyFunnel. Join us on August 10 from noon to 1:30 pm at the Terminus office to share what you know and learn from your peers.
- Lessons Learned from the 2017 SiriusDecisions ABM Program Winner
Wondering how to shift your ABM program into high gear? Attend our July #FlipMyFunnel Meetup. Join Peter Herbert, VP Marketing at Terminus, and Kristen Wendel, Sr. Director of Marketing Operations at LeanKit, as they share how they developed and implemented their award-winning ABM program while working together at VersionOne. They’ll share best practices, frameworks and the learning courses they utilized to ultimately drive higher engagement with target accounts and higher conversions to sales appointments. Get your questions answered and leave with an action plan for taking your ABM efforts to the next level.
- First #FlipMyFunnel Meetup Featuring Jeff Perkins, CMO at QASymphony
We're super pumped to hold our first meetup as the #FlipMyFunnel B2B Marketing, Sales and Customer Success group. Light lunch will be served. Our speaker for this event will be Jeff Perkins (https://www.linkedin.com/in/jeffperkins1), CMO at QASymphony (https://www.qasymphony.com/) and he will be talking about aligning marketing, sales and customer success to create an amazing customer experience. A little bit about Jeff: He's currently the CMO at QASymphony, a leading provider of QA testing software for agile developers. Prior to QA Symphony, he spent 8 years in senior marketing and sales roles at PGi and AutoTrader.com. Earlier in his career, he spent 10 years grinding it out in the NYC advertising industry. he worked at Euro RSCG Worldwide as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005. He started his career at Saatchi & Saatchi and also worked at OMD and DDB. He has worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport and Hasbro. He received his BA from American University in Washington, DC. During his time there, he was a White House Intern for the Clinton Administration. He later received his MBA from Emory University’s Goizueta Business School.
- The CMO Showdown: PGi, Navicure, and more!
Okay. We've got this lingering question we need to answer: how are successful marketers using technology to solve marketing challenges? Not only that, but we're still seeing stats like these: • The 2015 edition of marketing technology landscape released by ChiefMartec has 1,876 vendors represented across 43 categories. • Gartner predicted that by 2017, CMO will outspend CIO. • Research from MarketingSherpa indicates that 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. What's a marketer to do? Join us on March 24th at ATV for a panel discussion between a few of the city's CMOs. We will explore each of of these three key statistics from a practitioner's point of view and how companies of all sizes can adapt to constantly changing landscape. REGISTER FOR THIS EVENT ON OUR EVENTBRITE PAGE (https://www.eventbrite.com/e/the-cmo-showdown-pgi-navicure-and-more-registration-15760396771) The Panelists - Jeff Perkins, VP of Marketing - PGi (https://www.linkedin.com/in/jeffperkins1) Jeff Perkins is the Vice President of Marketing and Inbound Sales at PGi (NYSE: PGI), a leading global provider of collaboration software and services. Prior to PGi, Jeff worked at AutoTrader.com where he played a key role in building out the B2B marketing department. Earlier in his career, Jeff spent 10 years grinding it out in the NYC ad industry at Saatchi & Saatchi and Havas. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School. He is a frequent contributor to Ad Age and a speaker at many industry events. He lives in Atlanta with his wife and two daughters. You can follow Jeff on Twitter at @jeffperkins8. - Phil Dolan, CMO - Navicure (https://www.linkedin.com/in/phildolan) Phil Dolan is Chief Marketing Officer at Navicure, a provider of cloud-based healthcare billing and payment solutions. Navicure enables healthcare organizations to increase revenue, accelerate cash flow, and reduce the cost of managing insurance reimbursement and patient payments. Phil joined Navicure as CMO in 2007. He is responsible for managing all aspects of Navicure’s marketing including strategy, brand management, marketing communication, lead generation, marketing operations, partner marketing, and product marketing. Phil’s previous experience includes progressive marketing and sales management roles with Merial, Coca-Cola, Heineken, and Colgate-Palmolive. Phil graduated from Connecticut College with a bachelor’s degree in Economics and English. - Michael Dunn, CMO - Georgia Pacific (https://www.linkedin.com/pub/michael-dunn/7/322/b36) Moderated by: Sangram Vajre, CMO of Terminus (http://www.linkedin.com/in/sangramvajre) Our Sponsors Special thanks to our sponsors for this event! YP (http://national.yp.com/) Terminus (http://terminus.com) Atlanta Tech Village (http://atlantatechvillage.com/) Arke (http://arke.com/) Big Sky Buckhead (http://bigskybuckhead.com/) BigDrum (https://bigdrum.io/) AR|PR (http://arpr.co/) FAQs What are my transport/parking options getting to the event? The Atlanta Tech Village has a parking deck accessible from both Piedmont Rd NE and Lenox Rd NE. Parking in the deck costs about $2 per hour. ATV is also within walking distance of the Buckhead MARTA station. Directions here: http://atlantatechvillage.com/about/contact How can my organization sponsor future events? We're so honored that you're interested in sponsoring future AMT events! Please shoot an email over to Nikki Nixon at [masked].
- 2015: The Year of Surprises in Marketing Technology
Click here to register for this event! (https://www.eventbrite.com/e/2015-the-year-of-surprises-in-marketing-technology-registration-15167089172) It's 2015, and we wanted to kick off the New Year with the major marketing technology predictions! We'll discuss the new roles of the CMO, foretold changes in channels, and 3 MarTech companies you've probably never heard of, but should. Get to know Sangram Vajre, Director of Marketing at Salesforce, and hear his thoughts on this upcoming paradigm shift in the marketing technology world. More About Sangram: Sangram Vajre is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today's time, when companies need to rapidly adapt to changing buyer-centric customer-focused communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, global companies, and has been recently running Marketing for Pardot, which was acquired by Salesforce. Agenda: 6:00 - 6:30 pm : Networking / Introduction 6:30 - 7:30 pm : Sangram Vajre, Director of Marketing - Salesforce 7:30 - 8:00 pm : Closing / Networking Our Sponsors: Special thanks to our sponsors Terminus, Arke, and YP who have been able to help make this event possible! Click here to register! (https://www.eventbrite.com/e/2015-the-year-of-surprises-in-marketing-technology-registration-15167089172)