Hacking Humans

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Persuasion have been used throughout history to exploit vulnerabilities of the human mind. Persuasive Technology is accelerating the rate and sophistication of these exploits; employing neuroscience, psychology, and the tech industry. This technology doesn't need to be perfect to be successful. For example a one percent shift in an election vote could change the election outcome.

Did you know.... 70% of the content people watch on YouTube is driven by algorithms ( "auto play" and “top recommendations”). The algorithms are designed to keep your attention for as long a possible. YouTubes then sells your attention and personal information to anybody willing to pay for it. Perhaps even to a company like Cambridge Analytica who can create custom messages to influence your voe.

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Ted Talk | Tristan Harris | 17 min |

How a handful of tech companies control billions of minds every day

A handful of people working at a handful of tech companies steer the thoughts of billions of people every day, says design thinker Tristan Harris. From Facebook notifications to Snapstreaks to YouTube autoplays, they're all competing for one thing: your attention. Harris shares how these companies prey on our psychology for their own profit and calls for a design renaissance in which our tech instead encourages us to live out the timeline we want.

https://www.youtube.com/watch?v=C74amJRp730&t=9s

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The Guardian | Christopher Wylie | 13 min |

Interview with Christopher Wylie tells the story behind Cambridge Analytica.

https://www.youtube.com/watch?v=FXdYSQ6nu-M&list=PL4E5N0EddkSH8InHbx0bf4DGjmbdS3niU&index=44&t=0s