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Fail Friday (On A Thursday): Food Startups Share Lessons Learned

It's not easy being a food innovator. There's no road map for reinventing an industry. So, in partnership with Force Brands: FoodForce | BevForce, we cooked up the Fail Friday series to celebrate failure in all its glory. 

At our fifth installment of Fail Friday, we'll hear from Farmigo, Lawless Jerky, Hungryroot and more. Startups will share their stories of failure and lessons learned from growing their businesses, followed by audience Q&A. 

There will be lots of snacks from Better Beast, Red Velvet, ProTings and Mama O's and Farmigo and drinks from Innis & Gunn and Slow and Low whiskey, plus lots of networking. 


7:00 - 7:45: Networking, Snacks & Drinks 

7:45 - 8:45: Failure Stories & Q&A

8:45 - 9:30: More Networking


Gigi Lee Chang - founder, Plum Organics - Gigi was most recently the CEO of Healthy Child Healthy World, a national non-profit whose mission is to educate parents to make chemical and toxin-free choices for their families.  She is a frequent speaker on various topics, including children’s health, food and nutrition. She was awarded “Brand Innovator 2008” and “2010” by Brand Packaging for Plum Organics.  Gigi is also an expert on socially conscious/sustainable business practices and entrepreneurship. She was an advisor to B Lab and is currently working on her next venture.

Lauren Jupiter - managing partner, AccelFoods - AccelFoods is an early-stage investment platform for packaged food companies committed to creating outsized returns for founders and investors through an operating team, network and impact capital. Lauren is a member of the Investment Committee and is responsible for supervising financial strategy for its entrepreneurs. Lauren also oversees the daily financial operations of AccelFoods. Lauren serves as a Board Member of Exo and Kalot. Lauren holds an A.B., cum laude in field, from Harvard College and an M.B.A. with Honors in Finance and Strategic Management from The Wharton School of Business.

Matt Tolnick - founder, Lawless Jerky -Formerly an attorney, Matt Tolnick realized that he could bring more smiles to more faces through his jerky than through his lawyering. So Matt bravely left his practice to pursue his passion: crafting small-batch jerky by hand and in powerful and unique Braver Flavors.   All flavors are thoughtfully handmade with consciously raised meats, including 100% grass-fed beef and hormone-free, antibiotic-free pork. 

Benzi Ronen - founder & CEO, Farmigo - Farmigo is actively rewiring the food system by putting the food experience back at its center. After spending two decades working in the technology industry, Benzi took a step back and reflected on his personal history, steeped in the importance of community. He thought about how technology has tremendous power to bring people together, and yet to date in the food industry, it has largely removed human connections entirely. He decided to focus his next, and most personal venture yet, on using technology to transform the suburban food system, which had become efficient, yet unsustainable and impersonal. Benzi is now founder and CEO of Farmigo, a company that makes local, farm-to-table food easily available, by bringing people together in neighborhoods across America.

Ben McKean - founder and CEO, Hungryroot - Hungryroot makes fresh, feel good convenience foods. Prior to Hungryroot, Ben was a Vice President and General Manager at Groupon, overseeing their food and beverage business. Ben came to Groupon through the acquisition of Savored, which he founded in 2009. Savored was the nation’s leading provider of yield management technology to the restaurant industry. Prior to Savored, Ben worked in Merrill Lynch’s technology investment banking group. Ben is graduate of Georgetown University and currently lives in New York City.

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  • Angela H

    Amazing insights learned and great conversations!

    1 · November 13, 2015

  • Manny K.

    Awesome! Great stories from entrepenuers, intimate setting, great conversations with a very friendly group. Excellent cocktails with great product sampling. Learned a lot!

    1 · November 13, 2015

  • Cheryl S.

    Love the Fail Friday speakers!

    November 13, 2015

  • Matthew V.

    Oh no - Tried to buy a ticket too late! Please let me know if anyone last minute isn't going - I need two tickets. Please email [masked]

    Thank you!

    1 · November 11, 2015

  • Atwood

    Since I not totally certain now that I can attend, I do not want to pay in advance. Can I pay at door?

    November 7, 2015

  • global c.

    Hi,Glad to meet all of you!Hope all have pleasure fall time with good health all the time!

    October 19, 2015

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