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Your Week at GA | Video Hack Day, Web Usability, Insider's Guide to Angel Investing, Metrics for Twitter, & More

From: user 1.
Sent on: Tuesday, September 6, 2011 10:32 AM
"Learn by doing. Theory is nice, but nothing replaces actual experience." —Tony Hsieh, Co-Founder, Zappos
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What classes are you taking this Fall?

Whether this time of year makes you pine for school supplies or cringe at the thought of ever writing another term paper, there's a lot to get excited about on General Assembly's campus. This September, become an Android developer or conquer CSS. Master UI principles for better web design. Forecast sales potential before your product launches. Or turn your ideas for content into persuasive copy.

And then, when people ask, "What are you going to do with that?", you'll have a great answer.



FEATURED EVENTS:
DESIGN CLASSES:

TECHNOLOGY CLASSES:
ENTREPRENEURSHIP CLASSES:


Looking for hands-on help with software development? Peter Bell will be leading two intensive evening workshops this month on How to Specify Software and Managing Software Development.


Want to teach at General Assembly? Get in touch by completing the form here.


An Insider's Guide to Angel Investing // BUSINESS 371
Thomas Wisniewski, Director, New York Angels
Wednesday, September 7th from 6:00 pm to 7:30 pm.

Learn about the angel investment process and fundraising marketplace from an active early stage investor and board member of New York Angels. This class will provide a thorough overview of the "market" for early stage investment, and answer common questions about how to find the right Angel investors.
 


Fundraising Pitch Coaching Workshop // BUSINESS 583
McAdory Lipscomb, Pitch Coach and Former Operating Partner, RRE Ventures
Thursday, September 8th from 5:30 pm to 8:30 pm.

Crafting an effective venture pitch is one of the most important yet challenging tasks for a startup CEO. In this intensive three-hour workshop, students will learn how to build a powerful venture pitch in a collaborative, hands-on environment.
 


Tracking Clicks and Growth on Twitter // BUSINESS 489
Natan Edelsburg, VP, Sawhorse Media
Thursday, September 8th from 6:00 pm to 7:30 pm.

How do you track your visitors? How much time does one dedicate to monitoring clicks and growth? This class will strategize appropriate tools, and provide easy explanations for setting up these programs on your devices.
 


Form Design (Web Usability Series) // DESIGN 221, TECH 123
Tammy Guy, Founder, Tammy Guy Design
Thursday, September 8th from 8:00 pm to 10:00 pm.

Forms allow customers to “talk” to companies online. Students will learn how to plan and design their forms in a way that reduces abandonment rates by changing overwhelming processes into seamless experiences that are easy to follow and complete.
 


Copywriting Essentials // BUSINESS 422
Jason Brody, Senior Copywriter, OpenInvo
Monday, September 12th from 6:00 pm to 7:30 pm.

You might not call yourself a writer, but if you're starting a business and creating a brand, you need to at least learn to think like one. This class will help students find and own a language for their brand, product, concept, or business.
 


SEO and Social Signals
Duane Forrester, Senior Product Manager, Bing’s Webmaster Program
Monday, September 12th from 8:00 pm to 9:30 pm.

The cheapest ads are ones you don’t pay for. This class, led by a Senior Product Manager at Bing, will cover today's key SEO concerns and how they're changing with the advent of social signals.
 


Design Studio Workshop // DESIGN 293
Anders Ramsay: UX Designer, Product Strategist, Entrepreneur
Tuesday, September 13th from 2:00 pm to 5:00 pm.

This intensive, three-hour workshop will provide a hands-on introduction to Design Studio, a rapid collaborative ideation and design tool. Through a combination of in-class exercises and best practices for running design studios, students will learn to quickly create better design throughout the project lifecycle.
 


Introduction to Android Development
Chris Haseman, Lead Android Developer, Tumblr
Tuesday, September 13th from 8:00 pm to 9:30 pm.

This session will focus on setting up the essential Android tools with an introduction to application development. Come with a laptop and leave with all the basics you need to start developing applications on your own (IDE, SDK, Emulator, and a simple application). Once we've got the essential tools in place we'll go over the building blocks of the Android SDK.
 


The Business of Big Data // BUSINESS 22
Brad Gillespie and Ben Siscovick, Investment Team, IA Ventures
Wednesday, September 14th from 6:00 pm to 7:30 pm.

Big Data refers to datasets of such complexity that today's tools struggle to capture, store, analyze, and visualize them. This session will explore the evolution of Big Data technology and the rise of the Big Data startup. We will cover areas of opportunity, ongoing challenges in the market and the characteristics of a sustainable Big Data business.
 


Intro to Microcontroller Programming // TECH 776
Kelly Maguire, Hardware Hacker and Web Developer
Wednesday, September 14th from 6:00 pm to 7:30 pm.

Maybe you're a seasoned hacker of web and mobile apps, or perhaps you've never even touched a piece of code. Either way, chances are you've never built a piece of hardware before. In this friendly introduction to hardware hacking, you'll learn how to wire circuits to make an LED light blink, and bend electrons to your will using the Arduino programming environment.
 


Intro to Microcontroller Programming // TECH 776
Kelly Maguire, Hardware Hacker and Web Developer
Wednesday, September 14th from 6:00 pm to 7:30 pm.

Maybe you're a seasoned hacker of web and mobile apps, or perhaps you've never even touched a piece of code. Either way, chances are you've never built a piece of hardware before. In this friendly introduction to hardware hacking, you'll learn how to wire circuits to make an LED light blink, and bend electrons to your will using the Arduino programming environment.
 


How to Specify Software: A Workshop
Peter Bell, CTO, SKiNNiO
Wednesday, September 14th from 7:00 pm to 10:00 pm.

In this hands-on, three hour workshop, students will gain practice taking high level requirements for a new web application and turning them into detailed user stories in a way that will make them easy to describe, code, test, and deliver - quickly and cost effectively. Whether you're a CEO or product owner looking to specify the software for your startup more successfully or a programmer looking to help your business team to better describe what they want, it will provide a chance to learn proven best practices for prioritizing, specifying, and testing new features for your software.
 


Introduction to CSS
Chris Castiglione, Senior UX Developer
Wednesday, September 14th from 8:00 pm to 9:30 pm.

This course will show students how a basic understanding of CSS can transform HTML into something spectacular. Together we'll use CSS as a design tool and the skills to adjust the layout for just about any site. Specifically, this class will address CSS fundamentals such as: styling navigation, developing a 2-column layout, using IDs vs classes, adjusting colors, fonts, margins, and padding.
 


Introduction to AdWords
Gina Valo, Google AdWords Expert & Digital Media Strategy Consultant
Thursday, September 15th from 8:00 pm to 9:30 pm.

Google AdWords is notorious for being expensive, confusing, and difficult to manage. This series is designed to help you understand whether or not AdWords is right for your business and how to run a cost-effective, ROI-positive campaign.
 


Behavioral Economics for Startups // BUSINESS 39, DESIGN 79
Dan Ariely, Author, Predictably Irrational
Saturday, September 24th from 9:00 am to 4:00 pm.

Designing great experiences relies on a deep understanding of user motivations and behavior. For startups, the principles of behavioral economics can be used to design conversion pages, improve customer and employee retention, design pricing pages and drive optimal user behavior.
 


We hope you'll join us.

Cheers,
The GA Team

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