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A Gentle Introduction to RTB Mathematics

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About the talk

In this talk we will discuss the paper Optimal Real Time Bidding Strategies which provides a mathematical model of RTB auctions with the aim of fully solving the media-buying problem on a given audience: maximizing a KPI under a limited budget.

As we will show, this can be achieved by using stochastic control techniques. Once the model is presented, we will discuss some interesting consequences both from the scientific point of view (e.g. bandits, prediction etc.) and from the industry point of view.

https://arxiv.org/abs/1511.08409

About the speaker

Engineer from Ecole Polytechnique and PhD in Mathematics (stochastic control theory, stochastic approximation, algorithmic trading), Joaquin Fernandez-Tapia is an active industrial researcher in the topic of mathematical optimization, control and online learning of low-latency auction systems.