Deep Dive: Cutting Through the Jargon: What PR Can Do for You

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PR is often misunderstood - what might come to mind are stylish people partying or shady spinsters manipulating review scores. The reality is far different: at its core, PR is a tool that can be used strategically to pursue a number of outcomes - whether that means growing a fanbase, increasing purchases, getting acquired or funded, and more. In this session, John will outline a simple process you can use to identify your PR opportunities and put your own campaign in play.

John O'Leary is a freelance PR professional specializing in videogames. Formerly an Account Supervisor with TriplePoint PR, he has led a wide variety of corporate and product PR campaigns for major publishers like Atari and new indie studios like Red Barrels (Outlast) and Minority Media (Papo & Yo).

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