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Playcrafting NYC Meetup Message Board › PR firm settles FTC charges regarding misleading endorsements of video games

PR firm settles FTC charges regarding misleading endorsements of video games

Roman Fichman E.
New York, NY
Post #: 6
On the heels of last month's theme, on August 26, 2010, the Federal Trade Commission (FTC) announced a settlement with public relations firm, Reverb Communications, Inc. for what the FTC alleged were deceptive advertising practices. According to the FTC, Reverb had its employees pose as ordinary users and post positive reviews of its clients’ video games on the iTunes store – without disclosing that the reviewers were paid to promote the games.

Following the revisions to the Endorsement and Testimonial Guidelines issued last year, the FTC warned that “Advertisers should not pass themselves off as ordinary consumers touting a product, and endorsers should make it clear when they have financial connections to sellers.”

As a further reminder, this warning also applies to bloggers and other individuals / entities who are disseminating information.

Roman R. Fichman, Esq.
(212) 337 - 9837 Tel
(212) 842 - 5311 Fax
"Nurturing Start-Ups in Silicon Alley"

Start-Ups * Technology, Internet & New Media * IP & Business Law * M & A * Due Diligence * Biz Dev

Disclaimer: This posting has been written for educational purposes only and was not meant to be legal advice and should not be construed as legal advice. You should always consult an attorney admitted to practice in your jurisdiction for specific advice.
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