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Berkshire Hathaway Shoe Holdings Hackathon

From: Praveen A.
Sent on: Monday, July 2, 2018 1:49 PM
Hi folks

Berkshire Hathaway Shoe Holdings is hosting its inaugural hackathon at CIC Boston on July 27-28. Attendance is limited, please reserve your seat before the event is completely sold out!

The hackathon is free of charge and invites designers, developers and product owners to explore the next generation of navigation in websites and native applications. Multiple prizes announced for the hackathon. Below is a short summary of the hackathon:


A website navigation is analogous to a road map, which enables webpage visitors to explore and discover different areas and information contained within the website. Sometimes navigation design makes it cumbersome to find specific information depending on the device from which search occurs. With the advent of mobile devices in the last decade, information discovery needs to be addressed and looked at closely to ensure that visitors can still discover information with ease.

The navigation design in most modern vehicles are circular with options to find addresses, play music, make phone calls, etc. Circular navigation through a nob which drivers can circle through while not losing attention on the road while driving is central to ensure information can be retrieved in a fast and easy process. Imagine a web navigation interface similar to the circular navigation in modern vehicles used for information discovery and retrieval. In the case of an ecommerce website, navigation is often hierarchical with pages and pages of products and a search bar, which is used to enter phrases to search for. Often visitors have their own categorization in mind to look for in a plethora of products and most websites often categorize and sub-categorize through hyperlinks, which are used in combination with the search bar.

Instead of a hierarchical navigation that forces visitors to follow a map-route on websites, a circular navigation can be immensely useful and more personalized for the visitor to use a nob for cycling through products and turning on/off product features to ensure information can be retrieved faster and easier and more importantly resembling interfaces which they have used before as in the circular navigation in their vehicles.

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