What we're about
Site owners who use Google Analytics sometimes have a tendency to “tag it and forget it”.
We aim to change that by providing a free source of expert advice and collaboration with other Google Analytics users.
Google Analytics has been cranking out new features right and left, and these are powerful tools in the right hands. The Google Analytics User Group is designed to bring analytics professionals, consultants, and marketing users into the same room so that we can share and learn how to use GA to its full potential.
We will have a good mix of networking time and information. Some events may be instructional, round-table, or case-study. We are also looking for topic ideas. We want these events to be a user- lead discussion.
What we will be talking about:
Creating Actionable Dashboards
Understanding Multi-Channel Attribution
Best Practices for Custom Events
The Power of Segmentation
Tips and Tricks with Custom Tagging
Seeing the ROI from a Marketing Campaign
A/B and Multivariate Testing
Whatever Comes Up!