ABOUT THIS WORKSHOP
You’ve probably heard of growth hacking, but do you really understand what it is? In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base.
Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base.Create a growth hack strategy in order to optimize an existing product / company’s conversion funnel.Present your growth hack strategies and defend your decisions.Understand viral campaigns, A/B testing and how to identify your most valuable acquisition channels
PREREQS & PREPARATION
Knowledge of marketing concepts is helpful but not necessary. Please bring a laptop with you.