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"Shikakeology"­ with Dr. Naohiro Matsumura (Osaka University)

  • Dec 6, 2012 · 6:00 PM
  • This location is shown only to members

UPDATE: RSVP quickly as there is limited space and we've always sold out!

We've got a fascinating talk planned on Shikakeology (from Dr. Matsumura's website):

How do you trigger learning by seeing?

How do you encourage eco-conscious behaviors?

How do you trigger health awareness?

How do you encourage crime prevention?

Shikake is a Japanese word that represents physical and/or psychological mechanisms that trigger implicit or explicit behavior-change. The merits of Shikakeological approach are summarized as four points; low expertise, low cost, wide range of target users, and long term continuous behavior changes. Developing a Shikake can be easier and less expensive than developing complicated engineering mechanism. These advantages allow people to use the Shikake approach to address immediate problems without requiring specific expertise. Another Shikake objective is to induce spontaneous behavior. When people feel controlled or forced by someone or something to do something, they never do that again. On the other hand, if people desire and enjoy changing their behavior, they would do it repeatedly. Shikake aims to change behavior through a continuous engagement and transformation process. The goal of Shikakeology is to codify the cause and effect of Shikake cases from physical and psychological points of view, and to establish a Shikake design methodology.


Dr. Naohiro Matsumura is a visiting Stanford scholar and Associate Professor from the Graduate School of Economics at Osaka University.

His publications:

FREE Parking should be available on "The Oval" (center of campus and very close to the event location) but here's a detailed parking map just in case:

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  • James L.

    Intimate venue, decent pArking after 4, great president with plenty of concrete examples

    December 7, 2012

  • Aleksey N.

    Great talk with lots of subtle insights

    December 6, 2012

  • Alok Aaron J.

    Please call[masked]

    December 6, 2012

  • Alok Aaron J.

    Please call[masked]

    December 6, 2012

  • Alok Aaron J.

    Where exactly is this place? I can't find the building.

    December 6, 2012

  • Jonathan Y.

    Wish I could make it, guys. Would very much enjoy watching a video if possible.

    December 3, 2012

41 went

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