San Francisco, CAUSA
Hometown: San Francisco
July 10, 2012
Habit design finally makes sense of my love of behavioral economics, games and design. I've been pursuing this field for nearly a decade but only recently found the way I could contribute: through design. That's why I changed my career from finance 4 years ago and am now trying to craft habit forming architectures on a large scale as a designer at a health startup called Massive Health.
No answer yet
Sports injuries challenged me to develop a habit of physical therapy, but the habit I developed was design. I started having shoulder problems as a teenager and injured both shoulders and my hip, permanent injuries that will require a lifetime of physical therapy: exactly the kind of behavior that our brains are bad at enforcing. The side effect was being forced to learn (and eventually do a Masters in) design methods that I could use to design the structures for habit modification. I'm still working on my personal physical therapy habits - but my larger realization was that design isn't just a profession; it's a series of habits in daily life that shape the way you perceive the world and the ways you make impact. So the habit I'd talk about would be that: design. And my shoulder's feeling a lot better now.
Aza Raskin Eric Hekler
Hi! I've been obsessed with behavior change for nearly a decade, first as a game maker, then an economist, and now as a designer and front end dev at Massive Health. Other obsessions: improv & indie games. One day I'd like to be a choice architect.