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Steve Portigal on Interviewing Users: Uncovering Compelling Insights

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Hosted By
Crystal E. and 10 others


Presented by The Los Angeles User Experience Meetup ( & IxDA Los Angeles (

Steve Portigal discusses Interviewing Users: How to Uncover Compelling Insights ( + Book Signing (30% off with promo code: LAUX2013)

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet, sometimes we forget that it's a skill we need to learn, because:

• It's based on skills we think we have (talking or even listening)

• It's not taught or reflected on

People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities. This talk will look at how to frame the research problem so it has the most impact on the team and their design. We will explore:

• Importance of rapport-building and listening

• Techniques

• Review different types of questions

• Why you need to have a range of question types

• What type of participants to recruit and how to find them


Steve Portigal is the author of the recently published Interviewing Users: How to Uncover Compelling Insights (

Please bring your books for the book signing to the event. Books will not be sold at the event.

Yay! Get 30% off Steve Portigal's book Interviewing Users: How to Uncover Compelling Insights ( ( ) with the discount promo code LAUX2013.

About Steve



6:00 - Volunteers arrive & Steve Portigal's interviews begin

7:00 - Attendees arrive & registration begins followed by food sponsored by syndicatebleu ( & beverages provided by WeWork - Hollywood (

7:00 - Book signing (no books for sale at the event) - Courtesy of Rosenfeld Media ( & Steve Portigal (

7:20 - Nuzi Barkatally ( - Upcoming events and community announcements

7:25 - Alberta Soranzo ( - Speaker introduction

7:30 - Alberta Soranzo ( - Rosenfeld Media & ConveyUX Conference

7:35 - Jodie Meyerov ( - syndicatebleu ( introduction - event sponsor

7:40 - Alfonso de la Nuez ( - UserZoom ( introduction - event sponsor

7:45 - Eyad Zahra ( - WeWork Hollywood ( introduction - venue & beverage sponsor

7:40 - Presentation

8:30 - Q&A

8:40 - Book signing, book drawing & a suprise giveaway - Courtesy of Rosenfeld Media (, Steve Portigal ( & UserZoom (

9:00 - After party begins - 25 Degrees, Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Los Angeles, CA 90028. Walking directions & map. (

¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨ Map:

Parking: CVS/LA Fitness, Hollywood Galaxy Shopping Center Garage, Standard Parking, 1736 N Sycamore Ave, Los Angeles, CA 90028 (, Max $8 all day.

After party location - 25 Degrees, Hollywood Roosevelt Hotel, 7000 Hollywood Blvd, Hollywood, CA 90028 (

Event Hashtags: #DontWingIt (, #LAUX (, @steveportigal (, @IxDALosAngeles (, @LAUXmeetup (

Sponsors: @ConveyUX (, @RosenfeldMedia (, @Syndicatebleu (, @UserZoom ( & @WeWork (

The event space has been kindly donated by WeWork - Hollywood (


In-kind Sponsor: ConveyUX Conference (, February 5-7, 2014, Seattle || Discount promo code “WeLoveLAUX” for $50 off

In-kind sponsor Rosenfeld Media (

Event sponsor Syndicateblue (

Event sponsor UserZoom ( UserZoom ( provides an all-in-one, cloud-based software platform designed to help companies cost-effectively test, measure and improve User Experience and increase conversion rates of Websites and Mobile Apps. We are the global leader in UX Research and Remote Usability Testing.

Venue and beverage sponsor WeWork - Hollywood (
Media Sponsors
Media Contour (
About UX Radio (
WeWork - Hollywood Photos ¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨¨
25 Degrees, Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Los Angeles, CA 90028. Walking directions & map ( TWEETS
Steve Portigal - Interviewing Users: Uncovering Compelling Insights, LA, 9/19, 7PM // @IxDALosAngeles @steveportigal
Yay! Steve Portigal discusses Interviewing Users on 9/19, LA. Check out our awesome sponsors too! #DontWingIt #LAUX
Rockstar sponsors for @steveportigal's talk on Interviewing Users: @RosenfeldMedia @Syndicatebleu @UserZoom @WeWork
You rock! Thanks @RosenfeldMedia @Syndicatebleu @UserZoom @WeWork for helping #LAUX w/ the @steveportigal event. #DontWingIt @IxDALosAngeles
.@IxDALosAngeles & @LAUXmeetup partner together to bring you the amazing @steveportigal on 9/19 #DontWingIt #LAUX
★ UX Calendar of Events near Los Angeles ★ // #LAUX @LAUXmeetup #UX

7083 Hollywood Boulevard · Los Angeles, CA
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