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Nir Eyal - Hooked: How to Build Habit-Forming Products + Book Signing

Here's the exact GPS location (Google maps) of the BLANKSPACES door entrance: bit.ly/bdtlamap

Please park in the area in one of the many flat rate parking lots that are open until 10 pm.

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SPECIAL NOTE
Please buy your books in advance and bring them to the event for the book signing. No books will be sold at the event. Also, to attend the event, you must print out your Meetup ticket.

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Nir Eyal shares his insights on “Hooked: How to Build Habit-Forming Products” workshop + book signing in May. Tickets are selling quickly so you may want to buy yours now.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? 

Hooked: How to Build Habit-Forming Products by Nir Eyal on Amazon

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

A Blog About Business, Behavior, and the Brain :: http://www.nirandfar.com/

Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Participants will learn:

•  The common design patterns of habit-forming products.

•  The stages of habit formation and how to optimize for user retention.

•  An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 

•  Practical steps for leading a habit design process to ensure your product is used regularly.

Who should attend:

This seminar is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.

http://www.youtube.com/watch?v=6kHxStP7lOo

About Nir Eyal:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, Business Insider, and Psychology Today.


Map to BLANKSPACES DTLA:
http://goo.gl/zyo7d7

To avoid getting any costly parking tickets, I recommend parking at: 

508 S Hill St., Los Angeles, CA 90013

Map to Parking Lot:
http://goo.gl/hzNY79  (Be sure to ask when they close the lot)


VENUE SPONSOR:
BLANKSPACES




FOOD AND BEVERAGE SPONSOR:
InVision

http://youtu.be/Ubd_aP5gNMQ


Check out InVision's new "Android Projects", new mobile options and InVision LiveShare — real-time design meetings in your browser.

http://vimeo.com/82593383

Join or login to comment.

  • A former member
    A former member

    Great presentation and very thought provoking content. Nice work Nir and UX.

    1 · May 22, 2014

  • Crystal Ehrlich, UX D.

    For everyone who signed up for Nir's event on Monday, thanks for helping and for being actively engaged in the local UX community. #UX Rocks!

    May 21, 2014

  • Crystal Ehrlich, UX D.

    Or, tweet: @nireya's talk on habit-forming products was awesome! So, let's bring him back to LA for a paid workshop. Pls RT // @LAUXmeetup #LAisHooked

    May 21, 2014

  • Crystal Ehrlich, UX D.

    For those of you who would like for Nir Eyal to come back for a paid workshop, here is one way you can help. Tweet: @nireyal's talk on "Hooked: How to Build Habit-Forming Products" was amazing. Now, let's bring him back for a paid workshop! #LAisHooked

    May 21, 2014

  • Tien Y.

    Nir was an excellent speaker. I hope he comes back!

    May 20, 2014

  • Crystal Ehrlich, UX D.

    Now that people know him a little more, I'd like to have him come back to do a workshop.

    2 · May 20, 2014

  • Jodi R.

    Nir Eyal was amazing! So valuable and thought provoking. Makes me love LA-UX even more. You all do such a great job.

    May 20, 2014

  • Scot

    Fun, provocative, and educational!

    May 19, 2014

  • Brady A.

    Hey! We're here! Doors locked! Call box goes to VM!

    May 19, 2014

    • noel s.

      Hi Brady, please call me[masked] if you're still around.

      May 19, 2014

    • Brady A.

      Appreciate it, Noel! I'll have better luck next time.

      May 19, 2014

  • noel s.

    Here's the exact GPS location (Google maps) of the BLANKSPACES door entrance: http://bit.ly/bdtlamap Please park in the area in one of the many flat rate parking lots that are open until 10 pm.

    May 19, 2014

  • Simon C.

    Any spare tickets? Would like a +1 Thanks!

    May 19, 2014

    • Anat B.

      Simon, Contact me if you'd like my ticket anat (at) stashwall (dot) com

      May 19, 2014

    • Simon C.

      Ok thanks!

      May 19, 2014

  • Crystal Ehrlich, UX D.

    Hi Folks, please bring your paid ticket with you tonight in order for us to check you in. See you soon!

    May 19, 2014

  • Beth W.

    I have to go out of town for work tonight. I hate to miss this but now someone else can go in my place. I do hope this one is taped.

    May 19, 2014

  • Zoe

    Crystal: there seems to be 2 NirEyal events on the 21st. What's the difference b/n the Universal City event (starting 9am) and the evening one (7pm at Blankspaces?)

    May 10, 2014

  • Crystal Ehrlich, UX D.

    For the Nir Eyal event, you must print out your ticket in order to check-in at the event. See you soon!

    May 10, 2014

  • Crystal Ehrlich, UX D.

    We hope by having this event, folks will understand why we want to do a workshop with Nir Eyal. It's our goal to hopefully offer the paid workshop with Nir at some point in the future. You might want to tweet him and let him know of your interest. He would like that.

    1 · March 20, 2014

    • Simon C.

      I've been in touch. The kind of insight he's offering is what UX'ers need more of. Please keep me posted.

      1 · March 20, 2014

    • Cody A.

      I'll be in touch, too. I'm reading his book now and would love to attend something like this.

      April 20, 2014

  • Simon C.

    So sad the workshop was canceled due to lack of support!?

    March 20, 2014

Your organizer's refund policy for Nir Eyal - Hooked: How to Build Habit-Forming Products + Book Signing

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