Past Meetup

Psychological Architectures: Winning Combinations of Psychological Principles

This Meetup is past

139 people went

rhubarb studios

633 W. 5th Street #1450 · Los Angeles, CA

How to find us

Please RSVP. Only those on the list, or waiting list, will be admitted by security.

Location image of event venue


During this 2-hour workshop, you will learn foundational concepts in persuasive design, enjoy an overview of key principles, and understand how to build science-inspired technologies that blend creative insight with strategic thinking.

The secret behind successful websites is rarely a superficial design pattern that you can copy and paste. Rather, their secret sauce is something conceptual, their Psychological Architecture—the winning combination of psychological principles that influences how their users think and behave.

Join Brian Cugelman, PhD who will discuss Psychological Architectures and discuss the winning combinations of psychology that drive a wide range of design patterns. By the end of this session, you’ll understand how scientific, creative, and analytical experts can work together, to design higher impact technologies and campaigns.

This event, is derived from Cugelman's full day workshop, learn more at

psychological-architectures-digital-behavior-chang (

6:30 Arrival

7:00-7:15 Announcements

7:15-9:15 workshop


Winner of free ticket to Psychology for Digital Behavior Change Workshop ( @Cugelman's 2 day #workshop #LA May 4, 5. @Janette_Shew "@cugelman & @LAUXmeetup There is no such thing as UX without psychology!"


Brian Cugelman, PhD

As a specialist in digital psychology and data science, Dr. Cugelman has trained experts from over 400 companies, to use psychology in order to build more effective websites, apps, and digital campaigns. Brian’s popular workshop on digital psychology frequently sell out, and he has received notable invitations to train teams at Samsung , Salesforce, and even the Pentagon asked Dr. Cugelman to educate their stakeholders on digital psychology. His scientific research is published in JMIR, the world leading scientific e-health journal. And through his consulting firm AlterSpark, Brian provides corporate and public training on digital behavior change, consulting support, and data science services for online consumer insight, marketing, and behavior change.

Instructor: Brian Cugelman, PhD | @cugelman (

Organization: AlterSpark | @AlterSpark (

Workshop home:


532 S Olive St, Los Angeles, CA 90013 (
Underground parking open 24-hours. Weekday evening cost after 5pm approximately $7 and subject to change.

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633 W 5th St, Los Angeles, CA #1450 -- Please RSVP.
Only those on the list, or waiting list, will be admitted by security.


rhubarb studios ( is a venture studio built on the philosophy of design thinking. From writing on every wall and window to a fully transformational space, your creativity has the space it needs to flourish. The community of multi-disciplinary tech professionals are your sounding boards, UI testers, and early adopter product evangelists - the perfect space to build your business. @_rhubarbstudios


Creative Circle ( is a specialized staffing agency that connects innovative advertising, marketing, and interactive professionals with companies seeking talent on a full-time or freelance basis. Our team is comprised of professionals from the advertising, interactive and marketing industries, giving us first-hand experience into what our clients and candidates experience. With offices in 23 major cities throughout the U.S. and Canada, we are strategically positioned to meet our clients’ needs. @Creative_Circle

contact Susan directly at [masked]