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Bernadette I.


Los Angeles, CA
Hometown: Los Angeles

Member since:

February 6, 2008

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Bernadette is the founder of VLVT / Velvet Hammer a design consultancy that architects smarter brands, businesses and experiences. Bern has developed award-winning experiences, products, and campaigns for Sony Pictures Entertainment, Citibank, Hewlett-Packard, Ace Hardware, Kmart, Purina, and others. As a creative director with roots in the graphic arts, Bern has partnered with clients to develop strategies and solutions for a variety of challenges. She has long been an advocate for getting to the heart of user needs so that the product and programs delivered fit seamlessly into their experience.

What is your interest in the field of User Experience? (ie, do you work as a UX designer or architect? Are you a student?

Having been in the field for 20 years, user experience is my career and my passion. I welcome conversations that move the practice forward.

What kind of programs would you like to see? What kinds of events would further your career?

I think recent discussions on context and IA as a practice in the creation of meaning are of high interest to me.


I am the founder of VLVT / Velvet Hammer a design consultancy that architects smarter brands, businesses and experiences. I am a lover of good maps, wicked diagrams and flamenco dancing.

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