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Re: [ia-55] UX & ROI (again)

From: Stephen R.
Sent on: Tuesday, March 20, 2012 10:14 AM
That's a great image! Thank you.

Stephen Ruiz
Digital Media Expert

--- On Tue, 3/20/12, Adam Korman <[address removed]> wrote:

From: Adam Korman <[address removed]>
Subject: Re: [ia-55] UX & ROI (again)
To: [address removed]
Date: Tuesday, March 20, 2012, 10:08 AM

If anything, Apple's success is a direct testament to the importance of focusing on the software user experience. Here's a handy image of phones before & after the iPhone:

When they are off, most "smart" phones are pretty similar -- more-or-less the same hardware specs, feature lists, etc. The same is true for tablets. And laptops/desktops. Sure, there are many components contributing to Apple's success, but the software user experience is their key differentiator.


On Mar 20, 2012, at 9:06 AM, Stephen Ruiz wrote:

I think that works when demonstrating ROI for UI in the product sphere, but what about software, mobile apps and web applications? 

--- On Mon, 3/19/12, Jeff Hoffer <[address removed]> wrote:

Not to be too cute, but if you're giving a presentation on it, I would use a stock chart and revenue graph for Apple since the introduction of the iPhone.  Money speaks.

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