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Re: [ia-55] Group Workshop Techniques for Identifying Business Goals

From: lynn
Sent on: Wednesday, July 11, 2012 11:45 AM
Hi Tom,
I have used these methods with great success, but I typically start with the question of what the institutional mission is, and then work out to how the website can support their mission.  This helps with getting the stakeholders to understand the site not as a standalone initiative, but as a tool in the business' arsenal of tools for generating revenues or reducing costs (the primary functions of commercial sites).  You can put it into the context of "we wouldn't want to dedicate time and resources to something that isn't moving us toward accomplishing our goals."

The method you described is robust; getting them to do the grouping and prioritization helps with generating buy-in for the final direction of the strategy for the site.

My 2¢, fwiw.  Hope this helps!  ---lynn

On Wed, Jul 11, 2012 at 11:03 AM, Thomas Donehower <[address removed]> wrote:

Checking to see if anyone has any recommendations for workshop
games/techniques for identifying business goals for a website. Will be
working with about 10 stakeholders. Goal of the meeting is to identify
business goals, KPIs and measures of success. I have had success using
Post-Its and free-form listing, then having the group chunk,
categorize and prioritze goals. Checking to see if anyone recommends
any other techniques.



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