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Re: [ia-55] User Testing Vs. Focus Groups

From: user 4.
Sent on: Tuesday, June 11, 2013 2:17 PM
The best practice for focus groups is not to pretend they're a valid UX study practice. They can't even reliably tell you that everybody likes the blue, and that's a pretty minor question. Also, showing a demo will also invalidate your results since people can't hack around and see if they would actually be able to do what the demo shows.

The best practice here is to save your time and money and skip it. If you need some sort of tool at this point for some particular reason, sit six users down alone with the prototype and let them play. Don't ask questions except about why they're doing what they did, and don't set tasks. From a listening lab such as that you will get orders of magnitude more valid information, about 90% of which usually proves useful and generally accurate.

You've probably already done listening labs since you say you've done one on one testing before, but any time you put more than 1 user in the room you're skewing your data out of all reason. Don't bother.

kt
--------------------------------------
Katie Albers
User Experience & Product Management Strategist
Founder, Principal Consultant - http://www.firstthought.com
[address removed]
[masked] (land)
[masked] (cell)
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On Jun 11, 2013, at 1:51 PM, alberta soranzo wrote:

I've had to do focus groups on certain projects and what I've found works best is to invite participants to submit an individual follow-up with thoughts and observations. 

Sure, it's more work, but you can get some pretty interesting comments that people wouldn't feel comfortable making in public, especially when among peers/colleagues. 

- alberta
@albertatrebla


On Tue, Jun 11, 2013 at 11:37 AM, Michael Gilmore <[address removed]> wrote:
I personally like using Visual Website Optimizer.  It is a very amazing service that can give you a ton of testing feedback including heatmaps.  There is a special for it on the Hacker Bundle.  www.hackerbundle.com
- MJ


On Tue, Jun 11, 2013 at 11:03 AM, Thomas Donehower, Dir UX at Xi <[address removed]> wrote:
Hi, 

Does anyone have any thoughts about best practices for focus groups? I've done a lot of one on one user testing, but have not conducted a lot of focus groups. We're basically showing a prototype application to a target group of users, about 10, via WebEx. 

I'm concerned about "group think" and "mob rule" type comments as we review the application. 

Any thoughts about how to best show the application and which questions to ask to get the most valuable feedback from the group? 

Best,  

--
-Tom





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