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Marketing and PR: Understanding the Differences and Benefits

Promotion resistance = Non-existence ~ Eileen Batson

Calling all artists, writers, authors and other creatives!  This meeting features Eileen Batson, who is known for helping individuals and business owners become well known, well thought of, and well remembered.

Eileen is a professional speaker, publicist, market specialist and owner of Batson Group Marketing and PR. For more than 25 years, she has provided media releases, blogging and social media assistance, as well as newsletters, brochures, business cards, gift incentives and other materials that distinguish her clients in their professions.

In 2011 Eileen and Nancy Bolts (Bolts Creative Communications) joined forces to form "Think Ink – Writing the Right Words Right," a company that offers workshops on blogging, article writing and do-it-yourself PR.

During her presentation, Eileen will give us a clear understanding of the difference between marketing and PR.  We will learn:

- the keynotes of any marketing action.

- how strategy, tactics, and tools are used to achieve goals.

- about using Pinterest as a tool for business growth.

- and more.

Eileen and her husband Jon, an award-winning author, lyricist and owner of Midnight Whistler Publishers, moved from Los Angeles to Raleigh in 2005.  They are active in the Triangle’s music community, have served on the Board of Directors for the NC Songwriters Co-op and produced musical events in the area.

Eileen currently serves on the Board of Directors for Women’s Power Networking and is co-organizer of the Raleigh Crabtree Chapter.

In 2011 and 2012, her quotes were selected from more than 5,000 entries and included in Women's Advantage Calendar, a nationally published calendar that represents successful entrepreneurial women around the world. Her chapter on public relations is included in Social Media for Business, a new book by Martin Brossman and Anora McGaha. Diana Needham requested a chapter on marketing for her upcoming book.

A graduate of the University of Florida, Eileen’s career experiences include clothing boutique management, artist and gallery sales and management, commercial and residential interior design, market research, and marketing.

Eileen enjoys starting with a creative idea and bringing it to reality.  Her other interests include family, reading, horses, music, sci-fi, nutrition, movies, art, and time at the beach.

To learn more, visit: and  Join Eileen on LinkedIn, Facebook, Twitter/@ebatson, and Contact her at [masked]


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  • Mary Ann B.

    I was sooo looking forward to this, but am not able to attend. Thanks to Cyn for filling in and hosting this event!

    June 19, 2013

    • Cyn M.

      We missed you Mary Ann! I only managed to get 2 photos but I uploaded them.

      June 21, 2013

  • Cyn M.

    Eileen was great! We all really enjoyed her sense of humor and the way she delivered her content about PR and Marketing. The info about using Pinterest seemed to be of great interest to folks.

    June 21, 2013

  • Cyn M.

    It's a maybe for us...

    June 10, 2013

  • Jennifer S.

    Out of town that evening :(

    May 29, 2013

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