"LinkedIn is like a marketing plan running 24/7." ~William Blackmon.
Since 2003, business professionals have connected with others on LinkedIn. In the early days, a LinkedIn profile was like a resume, but today’s prospects want more. They expect your profile to add value in advance of a conversation. If you won’t provide that information, they move on to find someone who will.
During this meeting, William Blackmon, founder and CEO of Apogee Social Media Group, will tell us how to leverage the tremendous power of LinkedIn’s connected community.
Come prepared to gain outstanding insight into the best social media platforms for your business brand and development success. Optimizing your profile, strategic connecting, LinkedIn settings, carving out your niche, and avoiding overwhelm will be part of this discussion.
A pioneer in social media, William joined the LinkedIn community in 2004. Over time he developed an understanding of the evolution, trends and future direction in social media and created what people consider the most powerful training content in the industry.
In 2009 he launched the Apogee Social Media Group, a premiere consulting and training company that has trained more than 5000 professionals to leverage LinkedIn to build and strengthen a brand, find new opportunities and connect to customers and talent.
William’s passion for empowerment through education and social media strategies has earned him a reputation as a leading authority on social media. As a globally-recognized, certified Project Management Professional (PMP), William’s clients range from Cisco, the Research Triangle Institute, Scynexis and Ubistor to the Duke University Fuqua School of Business.
William has been featured by the news media and is a sought-after trainer and consultant for individuals, Fortune 100 companies and universities. You can learn more about his company and online training at http://www.apogeesocialmediagroup.com .