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The Globalization Strategy Playbook

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IMUG
The Globalization Strategy Playbook

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Admission is free for members and host employees, and $5 for all others.

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The new localization industry publication A Globalization Strategy Playbook (published in October 2021) presents many best practices and a full spectrum of global ecosystem thinking from prominent international enterprises. Authored by seasoned global and localization leaders, the Playbook is the first work of its kind. The Playbook provides both strategic globalization direction and examples for the enterprise buyer market. It focuses on key techniques for success in building a solid enterprise-level global operational and business foundation. This talk will highlight topics from the book covering selected global strategy concepts, stakeholder engagement, and metrics.

The speakers, Melissa Biggs and Lyena Solomon, were among the group of localization management authors of A Globalization Strategy Playbook.

We encourage the attendees at this talk to download and read the Globalization Strategy Playbook prior to the meeting: https://github.com/GILT-Forum/Globalization-Strategy-Playbook/releases/tag/1.0

About the speakers:

Lyena Solomon is director of localization at ServiceNow where she is responsible for localization and globalization go-to-market process and strategy. She works with multiple business groups to align globalization with strategic, operational, and local market priorities. Lyena practices a data-driven approach to shaping smart digital experiences in languages other than English and defines a measurement framework for globalization impact on company and customer success. She has a strong background in analytics, usability and user experience, web development, digital technologies, and marketing.

Melissa Biggs is principal partner with Locale Solutions, a localization consulting firm emphasizing strategic consulting for enterprise companies. She also currently teaches advanced localization strategy classes through the Localization Institute. Melissa is a seasoned localization leader with over 28 years of experience. She managed both program managers and globalization strategies at Sun Microsystems/Oracle. Melissa has also headed marketing localization at Informatica and Check Point Systems. She has served on globalization industry-wide boards including TAUS, the Localization Institute, and is a member of the GILT Leaders Forum. Volunteering with organizations having global charters is one of her passions. She is a long-time coach with the US State Department TechWomen program for African and Middle Eastern entrepreneurial women in STEM and also serves on the board of the nonprofit Global Lives Project.

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Many thanks to Xiang Zhao and Adobe Globalization for hosting this relaunch of in-person IMUG events! This talk will also be livestreamed an recorded.

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• Networking 6:30 - 7 PM, and after the talk as time allows
• Directions and parking: http://www.imug.org/adobe/
• Video: will be announced if available after speaker review
• Livestream: RSVP, then contact IMUG via Meetup (not in the comments, please): http://www.meetup.com/IMUG-Silicon-Valley/message/?recipientId=11534644

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Admission is free for IMUG members and host company employees, and $5 for all others. IMUG membership is only $20 for the first year, $15 for annual renewal, or $100 for lifetime membership. Click here to join, renew or pay a single non-member event fee via PayPal. Cash and checks also accepted at our events. http://imug.org/join

Please RSVP via Meetup by 4:30 PM the Monday before an event to help IMUG and our hosts prepare badges for you in advance. After that time it's still OK to RSVP right up to the last minute, as that will help us ensure enough seats for everyone! http://meetup.com/IMUG-Silicon-Valley/

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The hashtag for IMUG events is #IMUG408 and you can follow IMUG on Twitter: http://twitter.com/i18n_mug

COVID-19 safety measures
Masks required
COVID-19 vaccination required
Event will be indoors
The event host is instituting the above safety measures for this event. Meetup is not responsible for ensuring, and will not independently verify, that these precautions are followed.
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