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Learn the principles, best practices, formulas and mindset of conversion marketing to craft eyeball grabbing headlines, counterintuitive copy and irresistible CTAs. Plus, how to create a hub and spoke strategy involving lead magnets and content upgrades to convert more visitors into leads while discovering the biggest driver of increased website conversions (the answer may shock you!).
Greg is a copywriter and conversion marketing lifecycle expert at Leadpages where he has written extensively on conversion marketing strategies and created business planners and courses for customer success and certification training. Greg's background includes starting and running a digital marketing consulting business focused on content services for nearly ten years and being a HubSpot customer and certified partner. He hosts The Expert Interviews Podcast (http://expertinterviewspodcast.com (http://expertinterviewspodcast.com/)), is a diehard Minnesota Twins fan, and loves to RV with his wife, Trisha and their two English Springers, Hunter and Joey every chance he gets.
11:30 - 12:00 Networking
12:00 - 1:00 Remote Presentation & Panera Lunch