• Milwaukee HUG: September 2018 Meetup

    Bishop's Woods Centre - Presentation Room

    • Register: https://www.eventbrite.com/e/recap-of-inbound-2018-and-new-hubspot-products-and-features-tickets-49436816850 Recap of INBOUND 2018 and NEW HubSpot Products and Features Join your fellow inbound marketers for a recap of INBOUND 2018 and a deep dive into new HubSpot Products and Features launched at Inbound. Steve James and the team at Stream Creative will walk through our favorite product announcements and what they mean for your marketing and sales strategies. Milwaukee HUG: September 2018 Meetup Thursday, September 27, 2018 Networking: 11:30am - 12:00pm Presentation & Free Lunch: 12:00pm - 1:00pm PLEASE NOTE: NEW LOCATION FOR 2018: Bishop's Woods Centre - Conference Center 13555 Bishops Court Brookfield, WI 53005

  • Milwaukee HUG: June 28, 2018 Meetup

    Bishop's Woods Centre - Presentation Room

    • Register: https://www.eventbrite.com/e/video-for-inbound-how-to-layer-video-throughout-your-marketing-funnel-tickets-45358526574 Video for Inbound: How to Layer Video Throughout Your Marketing Funnel Video marketing continues to rise in popularity, and more and more businesses are jumping onboard. The problem? Many companies under-utilize this terrific tactic. Tony Gnau is a three-time Emmy Award winner, as well as the Founder and Chief Storytelling Office at T60 Productions, a Milwaukee video production company. He'll talk about the types of videos you should be producing, and how to use them throughout your inbound marketing campaigns. Milwaukee HUG: June 2018 Meetup Thursday, June 28, 2018 Networking: 11:30am - 12:00pm Presentation & Free Lunch: 12:00pm - 1:00pm PLEASE NOTE: NEW LOCATION FOR 2018: Bishop's Woods Centre - Conference Center 13555 Bishops Court Brookfield, WI 53005 • Important to know https://www.eventbrite.com/e/video-for-inbound-how-to-layer-video-throughout-your-marketing-funnel-tickets-45358526574

  • Milwaukee HUG: March 22, 2018 Meetup

    Bishop's Woods Centre - Presentation Room

    • What we'll do Register: https://www.eventbrite.com/e/lets-chat-about-chatbots-messaging-and-the-future-of-conversational-marketing-tickets-42711448091 Let's Chat About Chatbots: Messaging and the future of Conversational Marketing You may have heard about chatbots and Facebook Messenger. But did you know that they may be your secret weapon to generating leads and closing deals? Connor Cirillo is a Conversational Marketing Manager at HubSpot. He'll cover the history of messaging and chatbots, why they matter now, and how to use them in sales and marketing. You'll leave with actionable steps for building messaging experiences that bring your business value. Milwaukee HUG: March 2018 Meetup Thursday, March 22, 2018 Networking: 11:30am - 12:00pm Presentation & Lunch: 12:00pm - 1:00pm PLEASE NOTE: NEW LOCATION FOR 2018: Bishop's Woods Centre - Presentation Room 13555 Bishops Court Brookfield, WI 53005 • What to bring • Important to know https://www.eventbrite.com/e/lets-chat-about-chatbots-messaging-and-the-future-of-conversational-marketing-tickets-42711448091

  • Blog Boss: How to Create Content Like a Rockstar

    HNI Risk Services

    Please register here: https://www.eventbrite.com/e/blog-boss-how-to-create-content-like-a-rockstar-tickets-38715999597 Blog Boss: How to Create Content Like a RockstarWant to blog like a boss? You've come to the right place. In this session, we'll move beyond the basics of blogging and cruise right into the things that will make your content stand out -- even if you don't fancy yourself a writer. From repurposing text into multimedia extras, to tips on working with influencers, to owning news coverage in a way that appeals to your audience, this talk will serve as a deep dive into what you need to know to take your blog to the next level. About Amanda Zantal-Wiener: Amanda is a Senior Staff Writer at HubSpot whose love for food is only slightly trumped by a love for oxygen. When she's not writing about tech and marketing, she can be found searching for recipes -- usually when she should be cleaning the house -- or taking far too many pictures of her dog, Tullamore. Schedule: 11:30 - 12:00 Lunch and Networking 12:00 - Presentation

  • Google Analytics Mastery: Turn Data Into Powerful Insights In 15 Minutes Or Less

    Please register here: https://www.eventbrite.com/e/google-analytics-mastery-turn-data-into-powerful-insights-in-15-minutes-or-less-tickets-37988367229 Google Analytics Mastery: Turn Data Into Powerful Insights In 15 Minutes Or Less Google Analytics can be a marketer's best friend, but with so much data it's easy to feel overwhelmed. The good news is you don't need a Ph.D. to turn all that data into powerful and actionable insights. In this session, I'll show you 10 key reports in Google Analytics and explain how to turn them into immediate marketing optimization actions. Even better, I'll show how you can set it all up in 15 minutes or less. About Gabe Wahhab: Gabe helps business websites kick ass and take names with better UX, better conversion, and better results. He is the director of interactive services at Square 2 Marketing, the world's largest inbound marketing agency. Gabe has worked on websites for large companies like Aon Hewitt, Rolls-Royce, and OfficeMax, but he most enjoys working with mid-market companies you've probably never heard of. Schedule: 11:30 - 12:00 Lunch and Networking 12:00 - Presentation

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  • Not Aligning Data & Content Means Death To Your Email Marketing Strategy

    Please register here: https://www.eventbrite.com/e/not-aligning-data-content-means-death-to-your-email-marketing-strategy-tickets-35078345275 Not Aligning Data & Content Means Death To Your Email Marketing Strategy Not Aligning Data & Content Means Death To Your Email Marketing StrategyThe email marketing landscape has changed. Social media and messaging have all but destroyed personal email. At the same time, marketing email volume has reached an all time high. Standing out in your prospects inboxes is harder than ever. HubSpot felt this pain in early 2016. We notice a downward trend in engagement with our marketing emails. At that point the marketing team had two options. We could send more of the same type emails and try to get a couple more clicks. Or, we could start sending better email. By leverage data collected from earlier email sends, our team was able to identify which emails our prosepcts and customers found helpful -- and which were just junk. Cutting out unhelpful email meant sending (a lot) less email. But prospects responded so positively to these new, engaging email sends that over all opens and clicks trended up. Together we'll walk through some of the analysis HubSpot ran to determine what types of email a prospect actually wants to receive. We'll also discuss ways different industries and company sizes can leverage data to start sending less email, better. About Alex Swift: Alex Swift is a proud Midwest native with a passion for data (and Balistreri's pizza). As a Global Data Analyst, Alex spends her days digging into the data that informs HubSpot's international marketing strategy. Prior to this role, Alex headed up email marketing and demand generation for the HubSpot Sales Partner program. When she's not in the office Alex can be found hiking the trails around New England and listening to Christmas music (yes, even in June). Schedule: 11:30 - 12:00 Lunch and Networking 12:00 - Presentation

  • How We Bootstrapped ZoomShift To Hundreds Of Paying Customers Using SEO.

    Please register here: https://www.eventbrite.com/e/how-we-bootstrapped-zoomshift-to-hundreds-of-paying-customers-using-seo-tickets-32899041920 (https://www.eventbrite.com/e/rethinking-web-design-building-a-peak-performing-site-with-less-waste-and-in-half-the-time-tickets-26465212162) How We Bootstrapped ZoomShift To Hundreds Of Paying Customers Using SEO. Learn about what worked, what didn’t work and what are strategy we are using today. About Jon Hainstock: Jon Hainstock is the co-founder of ZoomShift, beautiful scheduling & time clock software designed for hourly employees. Schedule: 11:30 - 12:00 Lunch and Networking 12:00 - Presentation

  • Rethinking Web Design: Building a peak performing site w/ less waste, half time

    Special In Person Meetup with HubSpotter Luke Summerfield We have changed registration systems. Please register here: https://www.eventbrite.com/e/rethinking-web-design-building-a-peak-performing-site-with-less-waste-and-in-half-the-time-tickets-26465212162 Rethinking Web Design: Building a peak performing site with less waste and in half the time “You are wasting time and resources on your website and don’t even know it.” - The traditional web design process is totally broken, resulting in long timelines, late launches, running over-budget and lackluster results. Join Luke as he teaches you Growth-Driven Design, a smarter approach for building and growing your website which leverages user-guided decisions, continuous iteration and personalization to create a peak performing website. Learn a web design process that will: • Avoid wasting time, money and resources on your site • Launch a new site quickly, 45-60 days • Once launched, how to iterate around the user for the peak results • A user and data-driven approach to web design About Luke Summerfield: Luke wakes up each morning excited to help others unlock their true potential. He does this at HubSpot as a Program Manager and Growth-Driven Design Evangelist, founder of Keyy.io, advising startups, writing and speaking. Schedule: 11:30 - 12:00 Lunch and Networking 12:00 - Presentation

  • How To Create Compelling Copy And Content Offers That Converts

    We are changing registration systems. Please register here: https://www.eventbrite.com/e/how-to-create-compelling-copy-and-content-offers-that-converts-tickets-8543805753 Learn the principles, best practices, formulas and mindset of conversion marketing to craft eyeball grabbing headlines, counterintuitive copy and irresistible CTAs. Plus, how to create a hub and spoke strategy involving lead magnets and content upgrades to convert more visitors into leads while discovering the biggest driver of increased website conversions (the answer may shock you!). Greg is a copywriter and conversion marketing lifecycle expert at Leadpages where he has written extensively on conversion marketing strategies and created business planners and courses for customer success and certification training. Greg's background includes starting and running a digital marketing consulting business focused on content services for nearly ten years and being a HubSpot customer and certified partner. He hosts The Expert Interviews Podcast (http://expertinterviewspodcast.com (http://expertinterviewspodcast.com/)), is a diehard Minnesota Twins fan, and loves to RV with his wife, Trisha and their two English Springers, Hunter and Joey every chance he gets. Agenda: 11:30 - 12:00 Networking 12:00 - 1:00 Remote Presentation & Panera Lunch

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  • Optimizing Conversions in Your Inbound Program & Ask an Inbound Expert

    Our first Meetup of 2016 starts with a bang. A double session that includes inbound conversion optimization training and an ask an inbound expert session. Schedule 11:00 - Optimizing Conversions in Your Inbound Program 11:50 - Lunch 12:00 - Ask an Inbound Expert Optimizing Conversions in Your Inbound Program In this training session you will learn how to take a hands on approach to analyzing and optimizing your inbound program to generate more conversions. This training will cover topics ranging from basic low hanging fruit optimization, advanced optimization techniques and the tools you will need. You will walk out of this session with the practical tools and knowledge to optimize your inbound programs conversions. Ask an Inbound Expert Bring all your burning inbound marketing and HubSpot questions to this ask an expert session. We will have 4+ subject based inbound marketing experts in attendance to answer all your questions one on one or in a group. Feel free to attend one or both sessions. Limited to 45 registrations.

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