Bridging the Personalization Gap in Retail Banking

Personalization in retail banking has come a long way, but most institutions are still operating within static segmentation models that can’t keep up with customer behavior. In this session, we’ll explore how banks can evolve from where they are today to where they could be, using Spend Personality to reach true contextualization.

We’ll also unpack how ecosystem.Ai’s Prediction Platform closes the technical gaps that prevent this shift, bridging legacy systems with future-ready architecture.