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RE: [intlrel-76] Roundtable: Communicating Causes: How non-profits are using social media

From: Ruarai
Sent on: Wednesday, November 16, 2011 10:12 PM
Hi Priyanka,
hope you're well. Good event! Beyond Malaka, are you expecting any NGO staff or all students?
As we chatted about , et me know if you want to push a specific angle for marketing your services to NGOs. I've 14 clients at present and there may be openings for you to add value.
There are two obvious social media categories heavily in play in the NGO sector:
Marketing and PR.
Marketing: Online Tactics and innovations to grow brand footprint; target Target Audience and key publics; acquire supporters, donors and advocates - and then cultivate them.
PR: Dealing proactively and reactively - fast - with "conversations" or relevance; building credibility as "a player"/penetrating opinion forming circles/attracting traffic as a respected online knowledge centre; offering interactive opportunities for a base - to give feedback, access self-empowering toolkits; manage their own campaigns on behalf of the org...etc
Within these categories, if you can be very familiar with what the sector is doing (and doing well), you'll be in a position to pitch your own advanced ideas in these areas.
A third less obvious and harder to sell is research. As it's a trail-and-error environment operating on tight (but often huge) budgets, raw research is a very hard sell. But not impossible. Meta-Analyses of sector trends offer obvious value. Behavioral research that's not so narrow as to be of limited relevance is priceless.
  • You could start by identifying gaps in the sector before producing your own research - then flogging it (Lot's of work here with limited pay-off and considerable risk.)
  • Easier: Review the marketing research out there and expose the flaws in it - it's generally very shoddy, in my experience, by academic standards.
  • Start an academic type blog on our website: We could possibly pay you a retainer to run a blog that offers brief and puncy summaries of research publications. I considered this myself but I just don't have time  - and you're much better qualified for this role.


From: [address removed]
To: [address removed]
Subject: [intlrel-76] Roundtable: Communicating Causes: How non-profits are using social media
Date: Mon, 14 Nov[masked]:47:52 -0500

Hi Everyone, 
I am organizing a roundtable on "How non-profits are using social media" this Thursday. The detailed info is included below. If you can't attend, then you can also view the roundtable via live streaming. If you RSVP, you will receive a link for livestreaming.  
Looking forward to see you all. Please feel free to send me any questions.



Communicating Causes: How non-profits are using social media?

Non-profit organizations are increasingly using social media to reach out to donors, collaborate with volunteers, and to spread awareness among target population. This roundtable will focus on how non-profits are using social media to promote their causes.

The panelists include:

1.      Beth Becker, Progressive PST Director, Progressive Congress News


2.      Jake Ward, Vice President, David All Group


3.      Shana Glickfield, Partner, Beekeeper Group


4.      Malaka Gharib, Editor, One Blog



Thursday, November 17, 2011



6:30-8pm. (Refreshments & Networking begin at 6:00 pm)



Johns Hopkins University
Washington DC Center
1717 Massachusetts Ave. NW
Washington, DC 20036
(Dupont Metro south)

The event is sponsored by MA in Communication, Johns Hopkins University and free and open to all.

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