Wallapop Business Case

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Wallapop (http://www.wallapop.com/en) is a mobile fleamarket app that got 1,5 million downloads in just 6 months! WOW!

Knowing that the goal is not easy to reach - since once the application is published in the App Store, what follows is just as complicated or more as the self-development of the app: to get users to download it, use it and recommend it to their friends - on this #itnigfridays we count on Gemma Escribano (http://es.linkedin.com/in/gemmaescribano), CMO at Wallapop, who will share with us the techniques they used to give such a huge impulse to their app.

Join us, learn from Gemma and let’s beat Wallapop record!

Keywords of this meetup: advertising formats, profitable advertising platforms, tools for advertising optimization, algorithm of the Apps Store.

This talk is gonna be in SPANISH!

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