For this second meetup in Bergen, we welcome Ana Andjelic, Head of Digital Strategy at Spring Studios, London, specializing in design-focused brands.
Consumers are more interested in experiences than possessions. This has led to an explosion of new business models, a Collaborative Economy that enables ordinary people to share property, assets, skills and knowledge. Uber, Peugot and Patagonia are some of the brands that found new ways to connect supply and demand. It’s all about reinforcing customer experience. Utility, usability and convenience are the key words of digital economy.
Ana will tell us what digital brands, startups and traditional brands are doing to achieve competitiveness in digital economy, how the principles of Collaborative Economy can help evolve traditional businesses and organizations and where Collaborative Economy sits in the digital ecosystem.
After her presentation, there will be beers and chat as always.