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Monetization as a foundation for developer businesses at Apps World

All are welcome to join us on February 7 from 5.30 p.m. at the Apps World conference for drinks with a panel tackling monetisation issues beginning at 6pm in the Enterprise Zone. Speakers include Bill Scott, SVP at GetJar and Richard Balsewich, Sr. Enterprise Developer, Research in Motion.

All group members are then welcome to join the official Apps World networking party from 7.30pm at Mezzanine

The schedule will be:

5:30 - 6:00 Networking
6:00 - 6:15 Welcome & Announcements
6:15 - 7:15 Panel
7:30 - Apps World Network Party

Please Note: to attend this event, you MUST ALSO register here for free access to the Apps World expo and 2 days of developer workshops.

Details of the panel:

Monetization as a foundation for developer businesses

-Monetization strategies: In-app purchase, virtual currencies, freemium, ad-supported, and premium sponsorships
-How to increase your cart conversion, revealing the secrets
-Exploring different ways to enhance the revenue potential of both paid and freemium apps, tapping new revenue sources
-How to leverage an API sharing community portal to drive new revenues, usage, and engagement of mobile developers

Apps World is a global multi-platform event that is heading to San Francisco for the first time on 7&8 February 2013 taking over the whole Moscone Center West. The event hosts 2 days of free developer content over 4 different tracks as well as a huge expo with over 150 exhibitors. Find out more here



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  • Stock B.

    Monetization is a good topice for me. I just launched and I've mostly been focused on the tech. Money is now on my radar screen.

    January 25, 2013

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