The best new product ideas takes advantage of capabilities, expertise and market relationships that are already established in the firm. This panel will explore how do you discover, evaluate, and deliver new products. The focus of innovation is not limited to product features but includes business processes and whole company capabilities.
This panel will address
- How a service or capability led innovation model can allow for rapid exploration of a market opportunity.
- How to balance the need for focused execution with the willingness to admit the need to pivot and explore other potential ideas.
- Relative importance of execution, testing, idea
ArLyne Diamond, Ph.D., Author & Founder at Diamond Associates
Jeff Allison, Program Manager at SKMurphy, Inc.
Theresa Shafer, New Product Engineer at SKMurphy, Inc.
Adolfo Tavera, CEO, SVAHEAD
Ed Ipser, PhD, IpserLab LLC