Crossing the Chasm's Geoffrey Moore on Zone to Win: How Companies Can Innovate


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Join us as Crossing the Chasm author Geoffrey Moore shares advice from his most recent book Zone to Win. Zone to Win provides advice on how companies can transform themselves to catch the next big wave of disruptive innovation (or prevent it from catching you).

As we know, companies often struggle to embrace disruptive innovations, even when it is in their best interest to do so. It’s time to stop explaining why they don’t and start explaining how they can. That is the purpose of Zone to Win.

The prescription is simple: companies struggle with innovation because they are internally conflicted. To resolve these conflicts, they must segment the company into distinct management zones, each with its own methods and metrics.

Zone to Win outlines those methods and describes how to drive successful transformation. Geoffrey will present case studies from Salesforce and Microsoft on how these methods are being employed successfully today. In short, Zone to Win arms teams with the tools they need to organize to compete in an age of disruption.

Join us for dinner, a great talk, and inspiring conversations.

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between startup companies and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopters to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference prominent companies from the past decade.

Moore’s other books include Inside the Tornado, Dealing with Darwin, Living on the Fault Line, The Gorilla Game, and Escape Velocity.

After Geoffrey's talk, we'll be giving away several copies of his book Zone to Win.

6:00 to 6:30: Check-in & networking over dinner
6:30 to 8:00: Geoffrey's talk plus Q&A
8:00 to 9:00: Prize raffle & networking

PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite:

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A big thank you to Intuit for providing the room.

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RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: