• Hooked Author Nir Eyal's New Book Indistractable: How to Control Your Attention

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://nir.eventbrite.com Join us as Hooked author Nir Eyal shares advice from his brand new book Indistractable: How to Control Your Attention and Choose Your Life. Do you ever get the feeling you’re bombarded with too many emails, pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, how do we control technology and make sure technology doesn’t control us? Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of what makes Facebook, Slack, and the iPhone so potentially addictive. However, in this talk, Nir dives into the surprising burdens many of these technologies place on employee productivity and happiness. Nir also gives actionable advice and case studies for how successful companies manage these technologies to increase customer satisfaction, team output, and employee retention. This talk is for anyone has ever struggled with distraction and wants to learn to harness the superpower of super-focus. Our sponsors productboard and UserTesting are sponsoring 100 copies of Indistractable to give away on a first-come, first-served basis, which Nir will sign. ABOUT NIR EYAL Nir Eyal lectured at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. Nir's new book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. You can find Nir on Twitter at @nireyal and read his blog at https://www.nirandfar.com BOOK SIGNING! Big thanks to our sponsors productboard and UserTesting: they have sponsored 100 copies of Indistractable: How to Control Your Attention and Choose Your Life to give away on a first-come, first-served basis. SCHEDULE 5:30 to 6:30: Check-in & networking over dinner and Nir will sign books. 6:30 to 8:00: Nir's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://nir.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://nir.eventbrite.com

  • Tesla's Roadster: Developing Products When Iteration is Hard by Marc Tarpenning

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://roadster.eventbrite.com Join us as Tesla Motors cofounder Marc Tarpenning shares the story of the Tesla Roadster and his advice on How to Develop Products When Iteration is Hard. Entering the market with a new product is always difficult, but how do you do it in a new category with a product like a car, that can’t be iterated on quickly? Marc will discuss how he approached this problem in the early days of Tesla Motors. Marc will share the origin story of Tesla’s first product, the Tesla Roadster, along with a few baby pictures of the process. You’ll find Marc’s advice especially relevant if you work in hardware, physical products, or other product categories where rapid iteration is a challenge. Join us for dinner, a great talk, and inspiring conversations. ABOUT MARC TARPENNING Marc Tarpenning was the cofounder and VP of Electrical Engineering at Tesla Motors. Before Tesla, Marc was the VP of Engineering at Packet Design. Marc developed the early, popular Rocket ebook reader as cofounder of NuvoMedia, which was acquired by Gemstar/TV Guide. Marc has also been an Entreprenuer in Residence at the Mayfield Fund. Since Tesla, Marc has been very involved with education. He was a publicly elected school board member of Woodside Elementary School District for nine years. He is also a board member/advisor at Innovate Public Schools, Sutardja Center for Entrepreneurship and Technology, Clearpath Robotics, UC Berkeley's SkyDeck, the Nueva School, and Foothill College's Science Learning Institute. RAFFLE PRIZES After Marc's talk, we'll be giving away several copies of a relevant book. SCHEDULE 6:00 to 6:30: Check-in & networking over dinner 6:30 to 8:00: Marc's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://roadster.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://roadster.eventbrite.com

  • Dan Olsen on How to Iterate & Improve Your Product with Rapid User Testing

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://usertest.eventbrite.com Join us as product management expert Dan Olsen shares his insights and advice on How to Improve Your Product with Iterative Prototyping and User Testing. Most product teams know they should be customer centric. But how do you actually do that? How can you engage with customers early enough in your product development process to have their feedback actually inform and shape the product direction you pursue? Dan espouses the philosophy of testing as much of your product as you can with prototypes before you write a single line of code. Dan will show you how to test and de-risk your product before you start coding so that when you do start building, you can do so with more confidence. Dan will share detailed tips and tricks from his bestselling book The Lean Product Playbook, including: -The range of prototypes and prototyping tools at your disposal -Best practices in conducting user interviews -How to extract insights from user tests -How to synthesize feedback from waves of user tests -How to iteratively improve your product Join us for dinner, a great talk, and inspiring conversations. ABOUT DAN OLSEN Dan Olsen is a product management consultant, trainer, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams. Dan's clients include Facebook, Box, Amazon, Microsoft, Walmart, Medallia, and One Medical Group. Prior to consulting, Dan was a product leader at Intuit and startups. He was also CEO and cofounder of TechCrunch winning personalized news startup YourVersion. Dan wrote the bestseller The Lean Product Playbook. Dan holds a BS in Electrical Engineering from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford. You can view Dan's talks on SlideShare. You can find Dan on Twitter at @danolsen and on LinkedIn. RAFFLE PRIZES After Dan's talk, we'll be giving away several copies of his book The Lean Product Playbook. SCHEDULE 6:00 to 6:30: Check-in & networking over dinner 6:30 to 8:00: Dan's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://usertest.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://usertest.eventbrite.com

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  • How to Get Started with Jobs To Be Done by INDUSTRY's Mike Belsito

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://jtbd.eventbrite.com We're excited to host Mike Belsito who will share advice on Jobs-to-be-Done (JTBD). Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. Last year, Mike began applying JTBD principles to his annual INDUSTRY Product Conference with the following goals: - Identify common struggling moments among attendees at INDUSTRY - Discover and introduce new features and "delighters" for attendees - Improve overall attendee satisfaction In this talk, Mike shares what he's learned about JTBD working directly with one of its architects, Bob Moesta. Mike will demystify the process of getting started with JTBD -- sharing actionable advice and detailing how he was able to quickly improve INDUSTRY: The Product Conference as a result. Join us for dinner, a great talk, and inspiring conversations. ABOUT MIKE BELSITO Mike Belsito is the Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference, one of the top rated software product management conferences in the world -- with annual conferences taking place each Spring (Europe) and Fall (United States). For his work at Product Collective, Mike was twice named as one of the Top 40 Product Management Influencers by Product Management Year in Review. Mike is Adjunct Professor of Design and Innovation at Case Western Reserve University and introduced its first undergraduate product management class. He's also the Co-Host of Rocketship.FM, one of the top podcasts for entrepreneurs and product people. Mike is a frequent speaker and podcast guest, appearing at Productized, This is Product Management, Entrepreneur on Fire, and Product Love. RAFFLE PRIZES After Mike's talk, we'll give away several copies of What Customers Want by JTBD pioneer Tony Ulwick. SCHEDULE 6:00 to 6:30: Check-in & networking over dinner 6:30 to 8:00: Mike's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://jtbd.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Balsamiq is the easiest way to wireframe your product ideas. Learn more at https://balsamiq.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://jtbd.eventbrite.com

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  • 10 Lessons on How to Scale Your Product by Box Chief Product Officer Jeetu Patel

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://jeetu.eventbrite.com We are excited to host Box Chief Product Officer Jeetu Patel who will share his 10 Lessons on How to Scale Your Product. Jeetu developed and cultivated these lessons throughout his career from his leadership roles, peers, and mentors. Jeetu's top 10 lessons for product teams are: 1. Pick the right problem to solve 2. Think 10x 3. Build experiences people love 4. Obsess about product-market fit 5. Retention drives growth 6. Don't ignore the marginal user 7. Define core organizational unit (PEAPOD) 8. Hunger & curiosity trump all else 9. Half life reduces dramatically in the digital age 10. Purpose matters As Box CPO, Jeetu advises CEOs from startups and Fortune 500 companies on the importance of digital transformation. Whether you are just getting started in product management or an experienced product leader, these lessons are applicable for product teams at organizations at any stage or size. ABOUT JEETU PATEL Jeetu Patel is Chief Product Officer at Box. He leads the company's overall product and platform strategy, driving Box’s long-term roadmap and vision for cloud content management in the enterprise. Previously, as Chief Strategy Officer and SVP of Platform at Box, Jeetu led the creation of the Box Platform business unit, overseeing product strategy, marketing and developer relations. Before Box, Jeetu was General Manager and Chief Executive Officer of EMC’s Syncplicity business unit, where he grew the business from $0 to $100M in 2.5 years. Before EMC, Jeetu was president of Doculabs, a research and advisory firm co-owned by Forrester Research focused on collaboration and content management across industries, including financial services, insurance, energy, manufacturing and life sciences. RAFFLE PRIZES After Jeetu's talk, we will be giving away copies of a relevant book. SCHEDULE 6:00 to 6:30: Check-in & networking over dinner 6:30 to 8:00: Jeetu's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://jeetu.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality, faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Balsamiq is the easiest way to wireframe your product ideas. Learn more at https://balsamiq.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://jeetu.eventbrite.com

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  • Silicon Valley Product Camp

    Santa Clara University - Leavey School of Business

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  • ProductCraft Conference SF by Pendo

    Palace of Fine Arts Theatre

    PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event at: https://events.productcraft.com/conference/ Save $100 with discount code "DanOlsen" ProductCraft: The Conference was designed by Pendo for progressive product people. Because we’re product people, too. For us, this is a passion project—the product conference that we always wanted to attend but couldn’t quite find out in the wild. We've selected inspired guests you probably haven’t heard before speaking about topics and content that push the boundaries of the discipline. Join us for beautiful spaces, interesting food and drink, and a party you won’t soon forget. PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event at: https://events.productcraft.com/conference/ Save $100 with discount code "DanOlsen"

  • How to Influence Without Authority by OKR Expert and Author Christina Wodtke

    RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your ticket for this event on Eventbrite: https://cwodtke.eventbrite.com We are excited to host Christina Wodtke who will share insights and advice from her new upcoming book on how to influence without authority. The complex products and services we create require cross-functional teams that collaborate across multiple disciplines. Yet usually, nobody on the product team reports to anyone else on the product team. To make decisions and drive the team forward requires team members to influence without authority. It takes an awesome team to create an awesome product. It’s time to give teamwork the same attention and craft we give our products. Christina will share lessons and advice from the top Silicon Valley companies that will help you and your teams achieve higher levels of performance. Join us for dinner, a great talk, and inspiring conversations. ABOUT CHRISTINA WODTKE Christina Wodtke trains companies to move from insight to execution at her firm Wodtke Consulting. She also teaches the next generation of entrepreneurs at Stanford University. Christina has led redesigns and new product offerings for LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co-founded the Information Architecture Institute. She’s the author of Radical Focus, an incredibly popular book on how to use OKRs (objectives and key results). She also wrote 101 Theses on Design, Information Architecture: Blueprints for the Web, and Pencil Me In. You can learn more about Christina on LinkedIn (https://www.linkedin.com/in/christinawodtke), read her great posts at eleganthack.com (http://eleganthack.com/), and find her on Twitter at @cwodtke (https://twitter.com/cwodtke). RAFFLE PRIZES After Christina's talk, we will be giving away copies of her book (hopefully her new book, then copies of Radical Focus). SCHEDULE 6:00 to 6:30: Check-in & networking over dinner 6:30 to 8:00: Christina's talk plus Q&A 8:00 to 9:00: Prize raffle & networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://cwodtke.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality, faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Balsamiq is the easiest way to wireframe your product ideas. Learn more at https://balsamiq.com. Optimizely is the leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. Learn more at https://www.optimizely.com. A big thank you to Intuit https://www.intuit.com for providing the room. Coreography provides corporate video & webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://cwodtke.eventbrite.com

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  • What Product Teams Can Learn From Jazz Musicians by Ken Norton, Google Ventures

    PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://kennorton.eventbrite.com Google Ventures senior operating partner Ken Norton shares his advice on how to seek discomfort and how to look for ways to push yourselves and your teams into the uncharted. How many of you think of your job as a product manager is “creating dissonance?” Making innovative products requires the same ability to surrender to the unknown, to follow the music wherever that goes. The best jazz bands, like the best product teams, provide the space to take risks. Miles Davis, Ella Fitzgerald, and Duke Ellington were adept at guiding their bands into the optimal anxiety zone, making them restless and opening up a space where they could create masterpieces. Such talent is also needed in product management. Google researchers undertook a multi-year research project to understand why certain teams at performed highly and others didn't. Who was on the team didn’t matter so much as how the team operated. The social norms determined whether or not everyone got a voice, and whether or not the team members felt that if they made a mistake, they knew it could be openly discussed without fear of embarrassment. Group traits like “conversational turn-taking” and “sensitivity to nonverbal cues” matters more than the intelligence or experience of the team members. Join us for dinner, a great talk, and inspiring conversations. ABOUT KEN NORTON Ken Norton is a senior operating partner at Google Ventures where he provides product and engineering support to more than 300 portfolio companies including Uber, Nest, Slack, Foundation Medicine, and Flatiron Health. Prior to joining GV, Ken was a group product manager at Google. In his years as a PM at Google, Ken led product initiatives for Docs, Calendar, and Google Mobile Maps. RAFFLE PRIZES After the talk, we will be giving away copies of a relevant book. SCHEDULE 6:00 to 6:30: Check-in and networking over dinner 6:30 to 8:00: Ken's talk plus Q&A 8:00 to 9:00: Prize raffle followed by networking PLEASE NOTE: RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite: https://kennorton.eventbrite.com ABOUT OUR SPONSORS UserTesting makes it easy to obtain user feedback on your product so you can improve your customer experience. Learn more at usertesting.com https://www.usertesting.com. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io. UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality, faster. Learn more at https://www.uservoice.com. Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux. productboard is the product management system that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap. Learn more at https://www.productboard.com. Balsamiq is the easiest way to wireframe your product ideas. Learn more at https://balsamiq.com. Optimizely is the world leader in customer experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. Learn more at https://www.optimizely.com A big thank you to Intuit https://www.intuit.com for providing the space for our event! Coreography provides corporate video and webinar solutions. Learn more at coreography.com http://www.coreography.com. RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket on Eventbrite: https://kennorton.eventbrite.com

  • Lean Product Workshop on "How to Achieve Product-Market Fit" by Dan Olsen

    NOTE: You have to RSVP for this workshop on Eventbrite Lean Product members can save 10% with discount code LEAN: http://danolsen.eventbrite.com?discount=LEAN *Early bird pricing is available now (expires Feb 1st)* In this all-day workshop, product management expert and author Dan Olsen will teach you how to achieve product-market fit. Dan will share advice from his best-selling book The Lean Product Playbook published by Wiley: https://www.amazon.com/Lean-Product-Playbook-Innovate-Products/dp/1118960874/ Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit. The Lean Product Process consists of six steps: 1. Determine your target customer 2. Identify underserved customer needs 3. Define your value proposition 4. Specify your Minimum Viable Product (MVP) feature set 5. Create your MVP prototype 6. Test your MVP with customers Unlike other books or talks, Dan's advice is very pragmatic and hands-on. You will walk away with tools and techniques you can apply as soon as you finish the workshop. Dan will illustrate his product advice with examples, case studies, and class exercises. Each attendee will receive a copy of The Lean Product Playbook, personally signed by Dan. Workshop attendance is limited to ensure we have an intimate setting that fosters lots of interactive discussion. The workshop will be held at DLA Piper's offices in San Francisco. A big thank you to our sponsor DLA Piper, one of Silicon Valley's leading law firms, for providing space for our event. Lunch and snacks will be served. I look forward to seeing you at the workshop! NOTE: You have to RSVP for this workshop on Eventbrite Lean Product members can save 10% with discount code LEAN: http://danolsen.eventbrite.com?discount=LEAN *Early bird pricing is available now (expires Feb 1st)* Dan Olsen http://dan-olsen.com Learn more about The Lean Product Playbook http://leanproductplaybook.com View Dan's LinkedIn Profile: https://www.linkedin.com/in/danolsen98