Channel Discovered: How do you reach & activate your initial customers?

This is a past event

68 people went

ONLINE via Zoom (link sent ONLY to registered attendees)

· Houston, tx

How to find us

https://houtx.co/LeanStartupHOUtwitter

Location image of event venue

Details

If you’ve struggled to reach and engage your customers 😭, this workshop will teach you the steps necessary to discover the marketing message to activate your customers as well as the channel where they’re looking for solutions like yours.

By following a milestone-based process to validate your startup idea’s channel hypothesis, you’ll be able to stay focused on creating an effective message that regularly generates qualified leads while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money. 👊👊👊

During this interactive 🔥 FREE workshop, we’ll discuss how discovering your marketing channel is an essential Market Validation milestone, explore the key tools and activities to identify your startup’s channel, analyze the 2 test conditions to determine whether you’ve discovered your startup’s channel, understand the corrective actions to fix fatal flaws in your channel assumption if necessary, identify the data you need to collect during your first ad campaign, and analyze 2 case studies of funded startups that failed to fix their channel hypothesis.

😎 TOPIC: Channel Discovered
🤔 ESSENTIAL QUESTION: How do experienced entrepreneurs quickly discover the marketing channel where customers look for solutions and the message to activate them?
🥳 WORKSHOP OBJECTIVE: Discover the process to methodically discover a marketing channel and learn how to overcome fatal flaws in your startup’s channel assumption that will prevent you from achieving Market Validation.
😘 AUDIENCE: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods

This is an ONLINE ONLY workshop!

SCHEDULE:
7:00-7:30PM: Online Workshop
7:30-8:00PM: Live Q&A

LOGISTICS:
Meetup date/time: Thursday, October 10th at 7:00PM
Location: ONLINE via Zoom (link sent ONLY to registered attendees)
Access: FREE livestream video of the presentation

For new members who are actively working on their own startup or are trying to figure out the best way to get started, we offer FREE ONLINE ACCESS on LeanMastery to an overview of the Founder’s Journey Framework, which helps first time and struggling founders avoid mistakes that cost time and money. If you’re interested, you can learn more about LeanMastery and register for FREE access here: https://houtx.co/LeanMastery_Free_MarketValidation