• Pre-sell Anything: How do founders easily pre-sell products before they exist?
    During this hand’s-on FREE workshop, we’ll discuss why you should consider generating sales before you have a product, learn the 5-step process to pre-sell anything, explore 3 methods to validate pre-sale demand, and identify simple actions your can take to recover Early Adopters if your pre-selling experiment fails. By pre-selling your product before you build it, you’ll be validate actual demand for your startup’s innovation while minimizing the risk that Early Adopter will reject the pricing that you need to profitably grow your startup. If you’re ever been curious how your startup can leverage pre-sales like those on Kickstarter & Indiegogo, this meetup will teach you how to develop a pre-sales plan that you can begin executing in 2 weeks or less as well as the tools that you’ll want to use to improve your success potential. Topic: Pre-Sell Anything Essential question: How do entrepreneurs successfully pre-sell products before they exist? Objectives: Assess viability of product presales and develop a fail-safe pre-selling plan. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, November 1st at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 9 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested: https://houtx.co/LeanStartupHOU_FreeOnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    5 comments
  • Sales Validation: What is the best way to validate sales funnel design?
    During this FREE hand’s-on workshop, you’ll learn how to run sales validation experiments that help entrepreneurs quickly figure out problems with their sales process and reduce the time it takes to sell their product or service while increasing the number of customer leads that convert to sales. Meetup attendees will be provided the following: Startup Tool Received: Sales Validation Action Plan Mastery Skill(s) Introduced: sales funnel analysis, pricing validation Implementation Timeframe: Less than 2 weeks This is THE METHOD that the hottest startups in Silicon Valley use and we’ve broken it down in a easy-to-follow 3-step plan so you can implement it within weeks at your startup … even large organizations won’t want to miss this opportunity to learn how to quickly improve their selling process before they get taken down by nimble new ventures. Whether you’re actively working on a startup or thinking about launching one in the next 12 months, don't miss out on the MODERN APPROACH to fix your sales engine! Topic: Sales Validation Essential question: What is the best way to validate sales funnel design? Objectives: Explore techniques founders use to test product revenue potential and create pricing alternatives. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, October 4th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 8 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested: https://houtx.co/LeanStartupHOU_FreeOnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    4 comments
  • Sales KPIs: How do entrepreneurs measure the success of their sales engine?
    During this hand’s-on FREE workshop, we’ll explore the 13 key sales metrics that 90% of startups use, discuss the effects of compounding conversion rates, understand the elements of a “word of mouth” growth strategy, and learn how to estimate a product’s viral coefficient. By identifying the KPIs for your sales engine, you’ll know what assumptions to validate and the key steps in your sales process to optimize. If your sales metrics aren’t providing you the insights necessary to reduce your cost of sales, this meetup will teach you how to identify your key conversion activities to streamline your sales process within weeks and shorten the time from qualified lead to collecting cash. Topic: Sales KPIs Essential question: How do entrepreneurs measure the success of their sales engine? Objectives: Learn how to estimate the market opportunity and determine baseline product pricing. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, September 6th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 7 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested: https://houtx.co/LeanStartupHOU_FreeOnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

  • Sales Funnel: What's the best way to reduce the customer steps to buy a product?
    During this hand’s-on FREE workshop, we’ll learn why it’s important to know how you’ll generate sales before knowing what product you’ll actually make, explore the 5 different ways that your startup can get paid, identify the 3 characteristics of customer sales activity, and discuss how to streamline your sales process by more than 45%. By developing a thoughtful sales funnel built around generating customer demand, you’ll able to reduce your cost of sales, eliminate unnecessary friction in your customer’s buying decisions, and clarify how you’ll get paid by your customers. If you spent 3 months or more attempting to establish an effective sales funnel, this meetup will teach you how to focus your priorities on tasks that will get you paid before you build your product and save you from wasting money on sales steps that don’t directly improve your customer conversion rates. Topic: Sales Funnel Essential question: What is the best way to reduce the number of steps your customer must take to purchase your product? Objectives: Learn how to design an efficient sales funnel and remove barriers that prevent your customer from taking action. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, August 2nd at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 6 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

  • Marketing Plan B: Why are marketing backup plans essential to entrepreneurs?
    During this hand’s-on FREE workshop, we’ll understand how your marketing messages are an essential element to achieving problem-solution fit, discuss how to develop an alternative problem/solution hypothesis in case your original one fails to maintain forward momentum for your startup’s marketing message, learn the 3 key reasons why founders should build their Plan B before launching their initial marketing test, and explore steps entrepreneurs take to bounce-back faster from failure. By planning your backup options before executing your initial plan, you’ll have confidence in controlling the alternatives to your marketing message experiments if they become invalidated. If you’ve struggled with customer sales in the past 90 days, this meetup will teach you how to reformulate your messaging, develop several alternatives to test on your target market segment and provide you the how-to-guide necessary to successfully achieve problem-solution fit. Topic: Marketing Plan B Essential question: Why are marketing backup plans essential to entrepreneurs? Objectives: Identify the causes that lead to invalidation of problem-solution fit hypothesis and develop a recovery plan beforehand. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, June 7th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 5 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    4 comments
  • Message Validation: What is the best way to validate a marketing message?
    During this hand’s-on FREE workshop, we’ll explore how to validate your marketing message by testing for customer curiosity, discuss the 2 phases of message validation, identify the essential success metric for 5 primary channel types, understand how to design message experiments that keep your potential customers engaged, determine the 6 elements of your marketing offer experiment and explain how to determine which of 3 steps that you’ll take upon completing your message validation test. By validating your marketing message with Early Adopters, you’ll know the effectiveness of marketing offer, which success variables that you need to refine, and the next steps necessary to develop your sales funnel. If you’ve spent $50+ testing marketing messages with your customers and not sure why your experiments are succeeding or failing, this meetup will teach you an easy-to-repeat process that’ll help you clearly decide whether to proceed, optimize or pivot with your marketing messages as well as the understanding necessary to create regular customer conversions. Topic: Message Validation Essential question: What is the best way to validate a marketing message? Objectives: Explore techniques founders use to test landing pages or product brochures and create conversions. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, May 3rd at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 4 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

  • Message KPIs: How do founders measure the success of their marketing message?
    During this hand’s-on FREE workshop, we’ll learn how to determine the feasibility of your marketing messages, discuss the benefits of determining your 3 best message experiments in advance, define the key success metrics that top entrepreneurs use to easily measure their marketing messages, and explore the correlation between the 4 essential metrics that you need to know before testing your marketing offer. By identifying the message KPIs before testing your marketing offer, you’ll know what assumptions to validate and the customer conversions necessary for your startup’s success. If you’ve developed marketing campaigns over the past 3 months without clear conversion metrics, this meetup will teach you how to achieve your path to victory by building out actionable KPIs that you can implement in 5 days. Topic: Message KPIs Essential question: How do entrepreneurs measure the success of their marketing message? Objectives: Learn how to identify qualified customer lead costs and determine customer profitability. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, April 5th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 3 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    2 comments
  • Message Generation: What is the best way to generate quality marketing messages?
    During this hand’s-on FREE workshop, we’ll discover the best channels for you to test your initial marketing messages, learn how to estimate the time and money required to activate your Early Adopters, explore how to create awareness in your customers of the problem that your product solves for them, diagnose the 1 key element that nearly every entrepreneur misses when marketing to their customers, and generate 3 quality marketing offers that can be implemented within 30 minutes. By generating marketing offers that resonate with your customers by clearly addressing the problem that their experiencing and your hint of a solution, you’ll be able to quickly test multiple marketing messages and hone in on which one works best while saving you weeks of frustration and turning $1000s in wasted advertising to real customer sales. If you’ve spent the last 30 days struggling to develop a clear marketing offer or if your customers continuously ignore your marketing messages, this meetup will teach you how to emotionally connect with your customers and understand how to most effectively describe your solution to their problem. Topic: Message Generation Essential question: What is the best way to generate quality marketing messages? Objectives: Explore how founders create awareness of the problem their customers desperately want solved and get them to take the desired action. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, March 1st at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 2 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    6 comments
  • Messaging Defined: How do founders gather inputs to develop marketing messages?
    During this hand’s-on FREE workshop, we’ll explore how your customer’s problems become the basis for your marketing message and product design, discuss how to recognize and organize trends in your customer interviews to surface their most pressing problem, identify the 5 actionable insights necessary for creating effective marketing messages, and discover your best source for marketing copy that will resonate with your customers. By finding problems worth solving from your customer conversations, you’ll be able to shorten the time to generate quality marketing messages from months to days. If you’ve spent more than 4 weeks struggling to generate sales, this meetup will teach you how to discover key themes regarding problems, channels, emotions and deficiencies necessary to develop your marketing message. Topic: Messaging Defined Essential question: How do entrepreneurs gather the inputs necessary to develop their marketing messages? Objectives: Learn how to organize the results from customer interviews and develop your marketing message used to reach your Early Adopters. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, February 1st at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 1 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

    Houston Technology Center

    410 Pierce St · Houston, TX

    6 comments
  • Channel Identification: How do entrepreneurs detect the best customer channels?
    During this hand’s-on FREE workshop, we’ll explore why it’s important to develop your channel strategy early, learn the 5 elements that comprise a quality marketing channel, discuss how you can quickly determine 20 potential channels and validate which ones are the most effective in reaching your early adopters. By discovering which channels are the best for you to repeatedly reach your early adopters, you’ll be able reduce your customer acquisition costs by more than 25% in 3 months. If you’ve spent more the 30 days searching for ways to reach your customers beyond throwing money at Facebook Ads or Google AdWords, this meetup will teach you how to discover new channels where your customers are highly engaged looking for solutions to their problems and how to measure which of those channel is the most effective. Topic: Channel Identification Essential question: How do entrepreneurs detect the most effective channels to reach their early adopters Objectives: Identify which channels early adopters are easily found and calculate the cost of reaching those customers. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, December 7th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map (https://houtx.co/LeanStartupHOUparkingmapHTC)) This meetup is part 7 of the 2017 Houston Lean Startup series: Understanding the problems that your customers want to PAY YOU TO SOLVE and how to more EASILY REACH THEM. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess This content will become available after our early sign-ups have been fulfilled. You can message Stephen White (https://houtx.co/LeanStartupHOU_StephenRWhite_Meetup) with any questions about this resource. Part 1 in the series was Idea Generation as discussed in the June 2017 meetup. Learn more about Part 1 here: https://houtx.co/LeanStartupHOU_201706_IdeaGeneration Part 2 in the series was Problem Validation as discussed in the July 2017 meetup. Learn more about Part 2 here: https://houtx.co/LeanStartupHOU_201707_ProblemValidation Part 3 in the series was Problem Generation as discussed in the August 2017 meetup. Learn more about Part 3 here: https://houtx.co/LeanStartupHOU_201708_ProblemGeneration Part 4 in the series was Customer Interviews as discussed in the September 2017 meetup. Learn more about Part 4 here: https://houtx.co/LeanStartupHOU_201709_CustomerInterviews Part 5 in the series was Solution Generation as discussed in the October 2017 meetup. Learn more about Part 5 here: https://houtx.co/LeanStartupHOU_201710_SolutionGeneration Part 6 in the series was Early Adopters as discussed in the November 2017 meetup. Learn more about Part 6 here: https://houtx.co/LeanStartupHOU_201711_EarlyAdopters

    This Meetup is past

    Houston Technology Center

    410 Pierce St · Houston, TX

    4 comments