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What we're about

This is a group of entrepreneurs who like to tweak their startup's business models using crazy tools like LEGO SERIOUSPLAY.

So, if you're in an early stage startup and want to try a crazy new way of building or validating your business model, take your co-founder with you and come over to the next event.



While playing, we engage on an elevated level unknown at work, even for very passionate entrepreneurs. LEGO SERIOUSPLAY is a radical, experiential process designed to enhance creativity & performance by taking you into a flow, a state of deep play. It is based on the belief that everybody in a team have lots of insights which they can't share with the whole team for various reasons. Therefore, individuals end up holding valuable insights inside. The LEGO bricks work as a catalyst, they trigger processes and brain functions that you were unaware of. The use of LEGO bricks combines with the process enable you to take a speedy shortcut to the core.

How do we use it for business models?

The Business Model Generation workshop is an intensive, 5hrs serious play session with thousands of LEGO bricks and 3-5 startups attending, playing about their team identity, target personas, market, competition and enabler ecosystem, laying out the whole business model and strategy on the table by the end. The strength of the process is in the play, using metaphors and stories to bring hidden knowledge to the surface and clashing several viewpoints along the road to come up with an agreed direction and strategy.


How is this different from the Business Model Canvas?

The two are very similar; in fact, I use the Business Model Canvas structure to drive the “play agenda” (structure) for the LEGO workshop. Where they differ:

• LEGO SERIOUSPLAY is the process to *create* the answers in an elevated productive state, through play, metaphors, stories and team reflections and realizations;

• While a Canvas workshop is to capture and record these answers.

The two can work well together!

About David Szabo

I learned the process from Per Kristiansen, one of the two LEGO employees who founded LEGO SERIOUSPLAY. I’ve been driving many LEGO Business Model Generation workshops over the past years with early-stage startups across the US, Ireland, UK and Eastern Europe. It's my passion to help startups innovate their business models, products and services. Besides this, I’m a barefoot runner, a co-founder of a startup, CX-Ray in Europe, fellow member of the European Entrepreneurship Foundation, have been working for Microsoft for over 10 years and lived in a total of 4 countries across Europe and America.


***** best ever :) these guys made me re-think my strategy and i want to implement this on my team - Muhannad Taslaq, MXD3D

***** What a great way to symbolize your business challenges and objectives, in a fun way! Loved it. – Cole Fox, ProtoHack

***** Although I love Legos, I never thought that they can be such a fantastic tool to deal with Startup problems. In just a few hours, David helped us clear up some questions that we have been spinning our wheels on for weeks. I can't even imagine how far we could get with a bi-weekly session. If you have not tried Lego Seriousplay before, give it a try, its well worth it!Tamas P. Kiss, CEO/Co-Founder of Piqniq

***** It was really exciting to see what’s on our mind, build that and see the exact details. Build ourselves, build our environment, build the product and the connections. These things were the most amazing part of building our business with Lego. David is an expert on Lego SeriousPlay. He led us through the process and helped us a lot. It was a great and professional session. Thanks David! Balint Mero, Co-founder at TeamMenta

***** I've been fortunate to work with David at his LEGO SERIOUSPLAY workshop. It was a great experience, we learned a lot about our product and customers. David's creative thinking and expertise made him an absolute pleasure to work with.Norbert Budincsevity, Co-founder of tep

***** It was a great pleasure to take part at David's LEGO SERIOUSPLAY workshop. It was an amazing technique to visualize thoughts, reach common understanding with others and to have deeper reflection about my venture. He lead us through a smooth process which we really enjoyed and made us think. I can recommend it to teams and organizations in any field. Bernadett Polya, Entrepreneur in Residence @ DEMOLA

***** We joined David for a LEGO SERIOUSPLAY coaching session, it was a great experience. My partner and I learned a lot about ourselves, our partners and our business strategy. We answered questions on which markets to enter, how to concentrate on niches and potential future opportunities. David is a great coach who work well with us to facilitate the learning experience. Jean Moncrieff, Co-founder of Fastsell

***** David created for us an amazing experience on how to look at our business. For a couple of hours we played and we had incredible fun, and David observed and asked questions that helped us better understand where we are, where we should be, and what actions could we take. Through games he gave us a different perspective on our Value Proposition and positioning. However, what I am not sure David knows, is he gave us a fun way and an incredible tool to play with, to shape not only our business perspectives but personal ones as well. Thank you! It was one of the best business training moments I experienced lately, and "building worlds" together was surely fun and insightful! Vlad Bodi, CEO at Hppy - Employee Happiness Tools

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