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Startup & want to get into the big league? Think PR!

  • Mar 21, 2013 · 6:00 PM
  • This location is shown only to members

London Silicon Roundabout Meetup Group: Startup & want to get into the big league? Think PR!

What does PR mean to your Startup ? Is it getting into TechCrunch or Hacker News ? Or perhaps a friendly tweet from one of the Silicon Valley Gurus? Or perhaps being able to announce your entry into 500 Startups? Actually for a Startup that isn’t ready with a loyal band of users PR can work against you!!

We're bringing together pioneering marketing and PR experts to give you practical advice and lessons they have learned in the trade. Not only will you learn from their presentations, but they'll also be on hand to help you with specific questions and dilemmas you may be facing during a "5 minute clinics session" at the end of the Masterclass.

Great communications can have a powerful effect on your business. But what is PR, how do you make it work for you, and how can you use it to drive sales? This session will cover:

· What PR is (the ins and outs of the PR world)
· Why PR is vital to the success of your brand
· Where PR fits as part of the communications mix (including how PR differs from advertising)


Julia Vockrodt

Julia Vockrodt
Managing Director at VP Communications

Julia has 20 years experience in IT corporate communications and marketing. During this time she has worked in the development of brand communications strategies, sales incentives, promotions, product launches and press relations campaigns for a number of large companies in a cross section of industries, including IT, financial, consumer and automotive.

Julia was one of the first PR practitioners to adopt a business solutions approach to IT marketing communications by demystifying technology and communicating the business benefits rather than the technology’s functionality. She has shaped the communications strategies for IT organisations including Motorola, Olivetti, AT&T, NCR, IBM Tivoli, Intel, PBI Media Tarifica and ICL.

Ian Jarrett
Account Director at Pinnacle Marketing Communications

Content marketing is any marketing format that involves the creation/ sharing of media and publishing to acquire customers. To some it seems like a daunting task but in reality is quite simple to implement. In his presentation, Ian will cover the basics of content marketing, in a traditional and digital form. He will also show how digital content can now give you direct access to your target audience which if done correctly can provide a great source of business leads.

Ian has been working with leading technology and engineering brands for over twenty years, both in agency and client side. Creating compelling content for both traditional and digital campaigns is a particular passion and now with the evolution of digital PR is undertaking content marketing campaigns across the globe.

Tim Phillips
Broadcast Editor at The Register

Working alongside public relations consultancy, VP Communications, Tim helps develop media strategies that has meaning, has impact, but is also authentic. Consultancy and training will identify what you have to say, who you want to say it to, and the best way to convey that message. Afterwards, you will have the skills, the information and the strategy to tell your story to the people who need to hear it.

For more than 2 decades, Tim has been a freelance journalist and has written for he Wall Street Journal Europe, The International Herald Tribune, The Times and Sunday Times, The Observer, The Telegraph, The Independent and The Daily Express among others.

Jono Oates
CEO at Oates and Partners

Reputation management and internal culture are crucially important for start-ups, but due to the excessive fees the industry has garnered a reputation for – these are often viewed as luxuries. However, both should co-exist from the very early days of every start-ups' creation. Reputation is the crown jewel of every company in the modern business environment and it is ignored at peril.

In his presentation, Jono will provide some advice to attendees on what to look for in a PR agency when they come to choose one and also provide some fundamental guidance on internal culture and its intrinsic importance in business success.

Chris Gibbs
Senior Account Director at Waggener Edstrom

As a PR professional, with over 13 years’ experience in the industry, Chris works with clients to create brand strategies and drive creative, impactful campaigns across traditional, online/social media and events to achieve business results.

Join or login to comment.

  • Alex C.

    Hi guys, thanks for running up the meetup last night. There were some good points, but I felt a bit short-changed.

    - The Register journalist. He had a great story to tell. Nothing to sell. And gave some great practical tips about how to frame a story.
    - Networking afterwards. It was great to meet you and have a chat about your projects.

    - 4/5 speakers were sales pitches.
    - Not enough practical tips for startups. Some of the talks were like the PR agency pitch.
    - Tips were very basic level. "What is PR?" "What's inbound marketing?" I learnt that in the first week of my job.

    I appreciate that organising an event is hard work. But I travelled 3 hours (round-trip) to get there from Kent. Had to pay for the ticket. And we were kicked out at 9:15, so had to go to the pub elsewhere.

    I just felt like the evening had very limited value and we shouldn't have had to pay to hear agencies badly sales-pitch us.

    1 · March 22, 2013

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