May 2026 // London Webflow Meetup
Details
In-person and online - this is the May 2026 London Webflow Meetup!
New to Webflow, experienced, freelance, in-house, or just curious, everyone is welcome.
Curious what it’s like? Watch the one-minute teaser.
️🕰️ SCHEDULE
6.15pm: drinks + mingle
6.30pm: welcome and announcements.
6.45pm: presentations
Session 1
Beyond Blue Links: AEO + Optimize and Future-Proofing Your Clients for the AI Era with Karleigh Dowell
Search is changing faster than most agencies are ready for. ChatGPT, Perplexity, Google's AI Overviews — your clients' customers are increasingly getting their answers before they ever click a link. The old SEO playbook isn't broken, but it's no longer enough.
In this session we'll unpack what Answer Engine Optimization (AEO) actually means in practice, and how to prep client sites to show up — and convert — in an answer-first world. Expect a practical look at how AI is reshaping discovery, how Webflow Optimize fits into smarter personalisation and stronger conversion outcomes, and what agencies should be telling clients today to stay ahead of the shift.
Karleigh Dowell is a Senior Solutions Engineer at Webflow, where she works closely with enterprise customers and agency partners to help teams build, optimise, and scale high-performing digital experiences.
Session 2
From Pixels to People: Lead Tracking and Attribution for Webflow Sites with Ben Power
Front-end web design is getting easier, but figuring out who is actually converting on your site is getting harder. Whether you're generating leads, signups, or sales, browser pixels are quietly breaking - and the dashboards built on top of them are lying to you.
In this session we'll move past vanity metrics to look at how you build a modern tracking stack that actually proves ROI. Expect a plain-English breakdown of server-side tracking, a live look at a custom AI-powered User Journey Tool I've built for clients, and an honest take on where Webflow fits when you're optimising for outcomes, not just aesthetics.
Ben Power is the co-founder of Pacing Agency, a London-based external marketing team that builds the engine room behind profitable Webflow sites.
8.00pm: social at a local pub
🌍 LOCATION
Beyond, Level 2, The Bower Building, 207 Old St, London EC1V 9NR
Main building entrance closes at 7pm!
1 minute walk from Old Street tube station. Take the MAIN tube station exit. Entrance to The Bower building is down a side street next to the Wagamama restaurant.
📺 LIVE STREAM
Can't make it in person? Then tune into our new live stream.
https://youtube.com/live/PV2pKJtErms
and make sure you hit the Notify Me bell!
✍️ MEDIA RELEASE
By attending, you understand and accept that portions of the event may have audio/photo/video-recorded and/or live-streamed and may be used by the organisers. You agree that the organisers have the right and permission to use and publish such media for any purpose in any format, including online and offline, now and ever after, without further compensation, permission, or notification. You understand that all official recordings from the event are the exclusive property of the organisers, available under the Creative Commons AttributionShareAlike license for general use, and you do not ask for nor expect compensation or notification of the use of official recordings or photographs in which you appear or speak. Please inform an organisational team member at the event's start if you do not wish to appear in photos or videos.
✊ CODE OF CONDUCT
Finally, in attending this event you are agreeing to the Webflow Community Code of Conduct.