It is important to reach every last customer, but there are a lot of customers out there for whom the web is not an easy quick-stop. Your target audience contains people who need visual or motor assistance whether they have a specific condition that affects them or are just part of the very large and aging Baby Boomer generation. Learn some tips for evaluating the accessibility of your site, and find out how to broaden your site's appeal while making the web a more accessible place for everyone.
Beth Tucker Long is a PHP developer and organizer of the Madison PHP and Madison Web Design & Development groups. You can find her on Twitter (@e3betht) or on her blog (http://www.alittleofboth.com). Beth is a firm believer in promoting community and mentoring. She runs Treeline Design, a web development company (http://www.treelinedesign.com), and Exploricon, a gaming convention (http://www.exploricon.com), along with her husband, Chris.